Albright College Social Media – Albright College

Albright College Social Media

Albright’s primary @albrightcollege social media accounts are maintained by the college’s Communications Division.

“College-affiliated” sites are social media accounts that publicly represent specific campus groups, such as academic departments or student organizations. All college-affiliated social media pages, accounts and feeds are required to register with the Communications Division, and follow college guidelines. Athletic social media accounts should register with the college’s Sport Information Director.

Please follow the guidelines below for any Albright social media presence.

Steps to create new college-affiliated social media sites:

  1. Determine who will administer and manage the new site(s). Student organizations should include an adviser as one of the site administrators.
  2. Determine content types, and how often the site will be updated. Social media sites should not be created for the sole purpose of event promotion. See “Instagram Best Practices” below for some helpful tips.
  3. Have a conversation with the Communications Division about profile image icons, your content strategy and social media best practices.
  4. Following steps 1-3, complete the form below. Athletics accounts should register with the college’s Sport Information Director.

College-affiliated Social Media Management Form

Determine who will administer and manage the new site(s). Each site MUST have two managers. Student-run sites MUST include an adviser or staff member as a secondary manager.
Determine who will administer and manage the new site(s). Each site MUST have two managers. Student-run sites MUST include an adviser or staff member as a secondary manager.

Please note: college-affiliated account holders are required to update the Communications Division whenever there is an account holder change. Athletics account holders should notify the Sport Information Director.


Instagram Best Practices

Use a brand-approved icon

Write a brand-appropriate bio, targeted to your audience

Include a link to your Albright website

Utilize the #AbrightCollege hashtag for maximum audience reach

Focus posts on appealing imagery

  • Refrain from poster-like images that are text heavy
  • Use the post description area for your message

Do not use links in Instagram post descriptions (they are not “clickable”). Instead:

  • Update your profile website link (the only “clickable” link on your page)
  • Include a note, such as “link in bio” in your post
  • Change the link back after an appropriate amount of time

Avoid over or under posting on your page

  • Aim for one post per day to one post every five days

Utilize your “story”

  • Add posts to your story, or share appropriate posts to your story from other accounts
  • There is no limit to how often you should post to your story

Want to reach people who are not following you?

  • Post a short video Reel!

Respond to comments on your posts when appropriate

  • Actively follow your followers back – but use discretion. Avoid following erroneous or inappropriate accounts
  • Avoid argumentative responses.
  • Do not delete public comments unless they are blatant advertising or are in conflict with college community standards (such as profane, sexual or racist comments). If you do delete, first take a screenshot.
  • When in doubt, reach out to the Communications Division for guidance.

College approved social media badges

New Social media badges have been created for non-athletic departments using the logo’s shield. Use of the shield alone is reserved for social media icon usage only, and should not replace the full college logo in any other capacity. The full college logo is and should always be the shield with word mark:

Main Albright-affiliated social media pages

  • Albright College
  • NOTE: No department/groups should create separate LinkedIn pages