Digital Marketing and Sales: Professional Certificate or Minor
How can I use this?
Albright College’s program allows adults to complete a professional certificate in digital marketing and sales for career advancement or, if enrolled in our bachelors’ programs, a minor in addiction studies to pair with your major.
How many courses do I need to take? How long does this take?
The digital marketing and sales certificate or minor is 5 courses (units) in duration. Each class lasts 7.5 weeks.
Can I take these courses online?
Yes, courses are available in online asynchronous and synchronous format. You may also take the program face-to-face, if that is your preference, once COVID-19 restrictions pass.
How much does the program cost?
The price per course (unit) is $1500. This cost is inclusive; there are no additional fees. Books will be a separate cost.
When can I start?
There are multiple opportunities throughout the year to begin certificate/minor programs in the School of Professional Studies: Fall 1 and 2, Spring 1 and 2, and Summer 1.
What should I know about the digital marketing and sales program?
The School of Professional Studies certificate of professional studies or minor in Digital Marketing & Sales will help you to:
- Increase sales through effective digital promotion and selling strategies
- Establish and enhance branding through effective use of social media and electronic channels
- Engage buyers through appealing, share-worthy content
- Analyze the effectiveness of digital marketing strategies and tactics
- Develop data-driven marketing plans through effective data capture and utilization techniques
After completing the certificate of professional studies or minor in digital marketing & sales, you will be able to:
- Create a comprehensive digital marketing and content strategy for products, concepts, goods or services for a specific target market taking into account the most recent and appropriate technology tools and platforms.
- Design a sales strategy that infuses best practices of sales of today and aligns to corporate goals that persuades a prospect to buy a product or service.
- Interpret and use data to inform future marketing approaches at an organization.
- Discuss different platforms, technologies and marketing approaches of yesterday, today and tomorrow to support marketing decisions.
- Draw from theories, principles and knowledge of marketing to help solve marketing dilemmas.
- Consider ideas of others in order to improve a marketing idea, product or strategy.
- Inform management on up-to-date marketing technologies and strategies.
- Determine the effect of human experiences in the search, purchase and consumption processes for both the provider and consumer perspective.