Digital Marketing and Sales: Professional Certificate or Minor

How can I use this?

Albright College’s program allows adults to complete a professional certificate in digital marketing and sales for career advancement or, if enrolled in our bachelors’ programs, a minor in addiction studies to pair with your major.

How many courses do I need to take? How long does this take?

The digital marketing and sales certificate or minor is 5 courses (units) in duration. Each class lasts 7.5 weeks.

Can I take these courses online?

Yes, courses are available in online asynchronous and synchronous format. You may also take the program face-to-face, if that is your preference, once COVID-19 restrictions pass.

How much does the program cost?

The price per course (unit) is $1500. This cost is inclusive; there are no additional fees. Books will be a separate cost.

When can I start?

There are multiple opportunities throughout the year to begin certificate/minor programs in the School of Professional Studies: Fall 1 and 2, Spring 1 and 2, and Summer 1 and 2.

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What should I know about the digital marketing and sales program?

The School of Professional Studies certificate of professional studies or minor in Digital Marketing & Sales will help you to:

1. Increase sales through effective digital promotion and selling strategies
2. Establish and enhance branding through effective use of social media and electronic channels
3. Engage buyers through appealing, share-worthy content
4. Analyze the effectiveness of digital marketing strategies and tactics
5. Develop data-driven marketing plans through effective data capture and utilization techniques

Learning Outcomes:
After completing the certificate of professional studies or minor in digital marketing & sales, you will be able to:

1. Create a comprehensive digital marketing and content strategy for products, concepts, goods or services for a specific target market taking into account the most recent and appropriate technology tools and platforms.
2. Design a sales strategy that infuses best practices of sales of today and aligns to corporate goals that persuades a prospect to buy a product or service.
3. Interpret and use data to inform future marketing approaches at an organization.
4. Discuss different platforms, technologies and marketing approaches of yesterday, today and tomorrow to support marketing decisions.
5. Draw from theories, principles and knowledge of marketing to help solve marketing dilemmas.
6. Consider ideas of others in order to improve a marketing idea, product or strategy.
7. Inform management on up-to-date marketing technologies and strategies.
8. Determine the effect of human experiences in the search, purchase and consumption processes for both the provider and consumer perspective.