Business Administration

Bachelor of Science in Business Administration

The business department offers a major in business administration, which focuses on the four major areas of business: management, economics, accounting/finance and marketing. The bachelor’s degree in Business Administration has a senior capstone course that comprises the learning objectives from the business curriculum and allows students to apply the learning into designing and business plan for a mock start-up company.


Albright College Faculty

Melisa Wells, M.B.A.
Program Coordinator and Instructor of Business
B.S., Albright College; M.B.A., LaSalle University

Patrick Schmid, Ph.D.
Instructor of Business
B.S., Accelerated Degree Program; M.A., St. Joseph’s University; Ph.D., Temple University

Required Courses

  • 78 credits in general studies & elective credits
  • 48 credits in Business Administration at Albright College (16 Courses — 3 credits per course)

BUS 905 & 910 Management Concepts and Applications I & II
An in-depth examination of the principles of management. The course will focus on how managers plan, implement, and coordinate and control strategies designed to achieve organizational goals. Topics such as motivation, leadership and communications will be included.Prerequisite for BUS910: BUS 905

BUS 915 Managerial Economics
This course focuses on the principles of microeconomics and, more importantly, their application to management decision making. Topics will include pricing decisions, production theory, cost analysis, risk analysis, and market structure analysis.
Prerequisites: BUS 905, BUS 910, BUS 930

BUS 920 & 925 Marketing Management I & II
An overview of marketing management with an emphasis on the management of functional areas of marketing, including product development, pricing, promotion, and distribution channels. These topics are considered in the context of developing an effective marketing program within the framework of the social, economic and political/legal environments. Marketing II will include the preparation of a marketing plan. The class will be divided into teams, and each team will prepare and present a marketing plan.
Prerequisite: BUS 910

BUS 930 Applied Macroeconomics
This course focuses on the principles of macroeconomics and, more importantly, their application to management decision making. Topics will include macroeconomic policy issues, business cycle analysis, forecasting, and structural changes in the U.S. economy.
Prerequisite: BUS 905, BUS 910

BUS 935 & 936 Accounting I & II
An introduction to basic accounting theory and principles for recording, summarizing and reporting financial data. Course study emphasizes the analysis of business transactions and the understanding and preparation of financial statements. The objective is to understand the uses of accounting for managerial decision making, and to provide the foundation for the financial management courses.
Prerequisite for BUS 935: BUS910
Prerequisite for BUS 936: BUS 935

BUS 941 Statistical Analysis for Business
Introduction to the concepts, theories and methods of statistical problem solving in business. Topics include frequency distributions, descriptive statistics, elementary probability and sampling theory, probability distributions, elementary hypothesis testing, analysis of variance, correlation, and regression.
Prerequisite: BUS 910

BUS 942 Operations Management
An introduction to concepts, principles and practices of effective creation and distribution of goods and services. The focus of the course is on quantitative techniques for problem solving and decision making in a variety of strategic and tactical areas of operations management, including total quality management, forecasting, product design, process design and capacity planning, location planning, supply chain management, inventory control, and project management.
Prerequisite: BUS 941

BUS 945 & 950 Financial Management I & II
An introduction to the concepts and techniques of financial management, including elementary security valuation, time value of money, risk analysis, capital budgeting, capital structure and cost of capital, financial planning and forecasting, and financial statement analysis.
Prerequisites: BUS 910 and BUS 936

BUS 952 Managing Information Systems
This course is designed to acquaint the student with the how and why of managing computer-based information systems. The goal is to enable a manager to serve as liaison between a corporation’s technological staff and its less technologically oriented functional staff. To that end, the course introduces and analyzes the nature of the various information systems being used in organizations today and the managerial level they support. Time is also spent on the ethical and legal implications of information gathering and dissemination. The course also serves as an introduction to e-commerce and other commercial uses of Internet technology. Included in this discussion are the various e-commerce business models that have thus far emerged and an analysis of their efficacy. A critical element of this course is the ability to use spreadsheet and database software to solve typical business-related problems.
Prerequisite: BUS 910

BUS 955 International Aspects of Business
This course expands on international business topics introduced in previous courses and introduces some new ones. As with most international business courses, topics include the international environment (economic, political/legal, socio-cultural, etc.) and the international aspects of the various functional areas (marketing, finance, human resource management, etc.) of business.
Prerequisite: BUS 910

BUS 960 Business and Society
This course covers the ethical and legal issues facing business people today. Emphasis is on both the ethical behavior of the individual and the social responsibility of the organization. Special attention is paid to the relationship between morality and law. Topics include employee issues, environmental issues, informational and intellectual property issues, and consumer welfare.
Prerequisite: BUS 910

BUS 965 Integrative Capstone (Strategies and Policies)
This course integrates and synthesizes material from the previous courses and provides the opportunity for a more formal writing exercise (in keeping with Albright’s “Writing Across the Curriculum” program). The objective of this course is to give the student the opportunity to analyze realistic business problems and then formulate and present solutions. This will be accomplished through the preparation of a business plan.
Prerequisite: Successful completion of all BUS courses.

Learning Goals

  1. Understanding of relevant terminology, concepts and theory [Knowledge]
  2. Ability to communicate relevant terminology, concepts and theory [Application]
  3. Ability to identify information required to solve problems and make responsible business decisions [Knowledge]
  4. Ability to critically evaluate, analyze and interpret information to solve problems and make responsible business decisions [Application]
  5. An awareness of the domestic and global economic, legal, cultural, and technological environment in which businesses make and implement decisions [Knowledge]
  6. Acquire analytical tools and skills for evaluating information, solving problems, and making sound decisions [Knowledge]
  7. Use analytical tools and skills for evaluating information, solving problems, and making sound decisions [Application]
  8. Be an effective communicator capable of preparing and delivering information orally and in writing using appropriate technologies [Application]
  9. Possess sensitivity to the ethical requirements of business activities [Knowledge]