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The Fund for Albright...
Spotlight on Mike DeTuro '02

You've had a long day at work. You've just finished dinner and sat down to watch a bit of television, when the phone rings. On the other end is a cheerful voice; the voice of a student, full of enthusiasm and pride. He's calling to ask for a gift to the Fund for Albright, your alma mater.

Mike DeTuro '02 is one of the students who may be calling your house. DeTuro, one of the most successful fundraisers for the Fund for Albright, is also this year's phonathon manager. He's a junior studying elementary education/child and family studies/early childhood education, and a member of the Sigma Alpha Epsilon fraternity. If you attend an Albright football game, you may run into him cheering in the stands!

The Albright Reporter asked DeTuro about his experience with the Fund for Albright phonathon.

AR: How many years have you worked for the phonathon at Albright?
DeTuro: I've worked for the phonathon since my freshman year, so it has been three years.

Why did you choose phonathon?
DeTuro: Because I did not want to work in the cafeteria. The phonathon has good hours, 6:30 - 9:30 p.m., four nights a week, which worked well with my football schedule. I played football my freshman year but had to quit after an injury.

AR: What has the experience of working for the phonathon taught you and how have you benefited from it?

DeTuro: It opened my eyes to all that is needed to financially back the school. I feel like I know what is going on among the administration and the school better. I've learned about all of the various projects and how to fund them. It's also taught me the most effective way to solicit people for money, which is by personal contact. I've experienced how to relate to people of various age groups which will help me in my major (elementary education/child and family studies/early childhood education) when I need to be in front of a group of people.

AR: What has been your most successful solicitation?
DeTuro: I talked to an alumnus a few years ago who said he would give upwards of $40,000, but he wanted to speak to a Development Officer. That was really cool. I don't know if he gave that much or not though. I also had a few $1,000-$2,000 pledges over the last three years. I had a lot of success with specific projects, such as the Bollman Center. I was able to receive a lot of large pledges with that, as well as the Zeta Omega Epsilon project. An alumnus had given $1,000 to the Fund for Albright last year and I was asked to call him again for a Zeta gift. He pledged another $1,000 to me over the phone. It's always rewarding to get such large pledges.

How do you handle rejections on the phone?
DeTuro: Whenever an alumnus/ae or parent hangs up on me, I call them right back and say that we must have been disconnected. It's always funny to hear the reaction then. They always seem to change their tone with me. I even got a $25 pledge when I called a person back who hung up on me.
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