Melissa Wells, M.B.A. | Albright College

Melissa Wells, M.B.A.

Melissa Wells, M.B.A.

Academic Program Chair, Business Administration and Digital Marketing & Sales, SPS
mwells@albright.edu


M.B.A., LaSalle University, summa cum laude

Beta Gamma Sigma, National Business Honor Society for AACSB-accredited institutions

B.S., Business Administration, Albright College, cum laude


Biography

Professor Wells has extensive professional business and managerial experience in the areas strategic planning, marketing, sales management, financing, and entrepreneurial planning & start-up.  Prior to teaching at Albright, she was employed in the banking and financial services industry, where her responsibilities included: directing strategic planning and marketing at both the corporate and functional levels; evaluating, structuring and underwriting financial requests; developing innovative products, services and delivery platforms; managing complex corporate customer relationships and strategic alliances; sales management and sales team leadership; optimizing business unit and product line profitability; leading cross-functional project teams to both increase organizational efficiencies and improve effectiveness through revenue growth; and, developing start-up business units within the business organization.

In addition to teaching, Professor Wells currently mentors and provides consulting services to emerging entrepreneurs, business owners and non-profit organizations in the local community.  She is Six Sigma certified and is currently a member of the Board of Directors of Western Berks Ambulance Association, serving as Treasurer and chair of the Board’s Finance Committee; she also a member of the Board’s Marketing and Human Resources Committees. She is involved in the local Greater Reading Chamber Alliance, as well as various non-profit organizations.  She is a founding partner of an LLC engaged in seeking local small business investment opportunities.

Professor Wells has been teaching at Albright College since 1999, and became a full-time faculty member in 2002.  She was awarded the Melinda Riccio ‘94 Memorial Excellence in Teaching Award in 2012 and 2021.

Areas of Expertise

  • Strategic planning and strategic alliances
  • Entrepreneurship and business plan development
  • Leadership, corporate culture, organizational structure and change management
  • Marketing strategy – planning, implementation and control
  • Sales, sales team leadership and strategic relationship management
  • Human resource management and corporate training
  • Project management, including implementation team leadership
  • Profitability maximization, financial statement analysis, and small business structuring
  • Strategic and tactical consulting services

Courses Taught

BUS905: Management Concepts 1 = Leadership, organizational and interpersonal communication, motivation theories and application, effective teamwork, human resource management, organizational structure and change management.

BUS910: Management Concepts 2 – Strategic planning: strategy formulation, implementation and evaluation; entrepreneurship and small business management

BUS920: Marketing Management 1 – Marketing planning, consumer behavior, target marketing and positioning, product strategy, pricing strategies, distribution strategy, promotional strategy, B2B marketing

BUS925: Marketing Management 2 – Market research, electronic and social media marketing; team development of a comprehensive marketing plan for a new product

BUS/SYN960: Business, Government & Society – Organizational ethics, law and public policy, deontological and teleological ethical theories, corporate social responsibility and corporate citizenship, environmental sustainability, economic and social implications of technology, stakeholder rights, social and environmental justice

BUS965: Integrative Capstone – Team development of a comprehensive business plan for a new entrepreneurial venture; presentation of the business plan for potential financing (simulated)

Professional Activities

  • General Electric Capital Corp., Norwalk, CT
  • Meridian Bancorp, Reading, PA
  • CoreStates Financial Corp, Philadelphia, PA
  • First Union Bancorp, Charlotte, NC
  • Millennium Bancorp, Malvern, PA

Awards and Grants

Melinda Riccio ‘94 Memorial Excellence in Teaching Award (2012 & 2021)

Beta Gamma Sigma, National Business Honor Society for AACSB-accredited institutions

Six Sigma Certification (GE Capital Corp.)