Jose Aviles, Ph.D. – Albright College

Jose Aviles, Ph.D.

Jose Aviles, Ph.D.

Assistant Professor of Communications
Masters 111

PhD. The Pennsylvania State University
M.A. College of Charleston
B.A. Bard College

Areas of Expertise

  • Media effects
  • Interactive media and advertising
  • Games and avatars
  • Media and race/gender
  • Communication theory

Areas of Research

Selected Publications and Presentations:

Aviles, J. (2020, August). Assessing theoretical mechanisms of the Proteus Effect. Association for Education in Journalism and Mass Communication, Virtual Conference.

*Awarded third place in Gene Burd faculty research competition by the Communication Technology Division.

Aviles, J., Schmierbach, M. (2017, June). Assessing avatar preferences: Do differences or similarities of user race and gender influence avatar evaluations?. International Communication Association, San Diego, CA.

Dardis, F., Schmierbach, M., Sherrick, B., Waddell, F., Aviles, J., Kumble, S., Bailey, E. (2016). Adver-Where? Comparing the Effectiveness of banner ads and Video Ads in Online Video Games. Journal of Interactive Advertising.


Courses Taught

COMM 283: Social Media: Theory & Practice

COMM 283: Video Games & Society

COMM 250: Mass Comm. & Society

COMM 317: PR & Advertising Campaign Planning

COMM 327: Writing for AD/PR

COMM 337: Research Methods for AD/PR

FYS 100: Media Literacy