Jayanthi Rajan | Albright College

Jayanthi Rajan

Jayanthi Rajan

Instructor of Business; William and Mary Dearden Endowed Chair in Business
jrajan@albright.edu
Roessner Hall
610-921-7704

M.B.A., Bangalore University
B.S., University of Madras


Areas of Expertise

Areas of Expertist

Areas of Research

Recent Student Research Collaboration

ACRE : Chak Hei Chan, “The evolution of a brand’s advertising slogan” 2013

Senior Thesis: Heather Keens, “Global brands and how they modify advertising messages to women: A comparison of United States and India” 2012

Senior Thesis: Simon Foster, “New Media: Challenges of brand building” 2010

ACRE : Chris Mecceriello, “The effect of economic recession on brand loyalty” 2009

Conference presentations

“Data Visualization and Social Media Analytics – Measuring Marketing Effectiveness: A Collaborative Experiential Project for Marketing and MIS Undergraduate Business Students”, Business Professor Teaching Summit, 2015

“Visual data representation through the use of infographic tools: for Marketing Communication, Business Professor Teaching Summit”, 2014

“Experiential Learning of International Business in a Liberal Arts Environment” , Business Professor Teaching Summit, 2012

Courses Taught

Marketing Management
Marketing Strategy
International Marketing
Senior Seminar in Marketing
Consumer Behavior