Jayanthi Rajan | Albright College

Jayanthi Rajan

Jayanthi Rajan

Instructor of Business; William and Mary Dearden Endowed Chair in Business
Roessner Hall

M.B.A., Bangalore University
B.S., University of Madras

Areas of Expertise

Areas of Expertise

Areas of Research

Recent Student Research Collaboration

ACRE : Chak Hei Chan, “The evolution of a brand’s advertising slogan” 2013

Senior Thesis: Heather Keens, “Global brands and how they modify advertising messages to women: A comparison of United States and India” 2012

Senior Thesis: Simon Foster, “New Media: Challenges of brand building” 2010

ACRE : Chris Mecceriello, “The effect of economic recession on brand loyalty” 2009

Conference presentations

“Data Visualization and Social Media Analytics – Measuring Marketing Effectiveness: A Collaborative Experiential Project for Marketing and MIS Undergraduate Business Students”, Business Professor Teaching Summit, 2015

“Visual data representation through the use of infographic tools: for Marketing Communication, Business Professor Teaching Summit”, 2014

“Experiential Learning of International Business in a Liberal Arts Environment” , Business Professor Teaching Summit, 2012

Courses Taught

Marketing Management
Marketing Strategy
International Marketing
Senior Seminar in Marketing
Consumer Behavior