• Blue ocean strategy and leadership
• Innovation-oriented dynamic capabilities and organizational ambidexterity
• Strategic analyses for sustainable competitive advantage in the global marketplace

• Effects of top management team behavioral characteristics on innovative capabilities, organizational ambidexterity, and firm performance
• Platform business models and the new rules of strategy in two-sided markets
• Higher education in Industry 4.0

BUS498 Senior Seminar in International Business
BUS496 Senior Seminar in Management
BUS460 Seminar in Strategies and Policies
BUS368 International Management
BUS246 Management Principles

Selected Publications and Conference Presentations

Tran, H. Q. (2019). Augmenting Pipelines with Platforms: The Role of TMT Background Diversity and Behavioral Integration. Paper presented at the 56^th Annual Meeting of the Eastern Academy of Management, May 8-11, 2019, Wilmington (DE).

Tran, H. Q. (2019). Platforms and the New Rules of Strategy. An embryo case study presented at the 56^th Annual Meeting of the Eastern Academy of Management, May 8-11, 2019, Wilmington (DE).

Tran, H. Q. & O’Brien, M. ’17 (2018). Can Uber Sustain Its Competitive Advantage in the U.S. Dynamic Environment? Teaching case with an instructor’s manual presented at the 55^th Annual Meeting of the Eastern Academy of Management, May 2-5, 2018, Providence (RI).

Bangert, K. ’18 & Tran, H. Q. (2018). Medical Tourism: Measurements, Antecedents and Consequences – A U.S. Perspective. Case study presented at the 55^th Annual Meeting of the Eastern Academy of Management, May 2-5, 2018, Providence (RI).

Tran, H. Q., & O’Brien, M. ’17 (2017). Uber Technologies, Inc. Case study presented at the 54^th Annual Meeting of the Eastern Academy of Management, May 11-13, 2017, Baltimore (MD).

Tran, H. Q. (2016). Top Management Team Behavioral Integration, Organizational Ambidexterity, and Firm Performance: Empirical Evidence from Small Businesses. Strategic Management Quarterly, 4(3), 1-26.

Tran, H. Q. (2015). Organizational Ambidexterity in Small Firms: The Role of Top Management Team Behavioral Integration and Entrepreneurial Orientation. Journal of Business and Economic Policy, 2(4), 31-39.

Tran, H. Q., & Wu, X. ’14 (2014). Motives and Performance of a Serial Cross-border Acquirer: The Case of Lenovo. Case study presented at the Annual Conference of the Academy of International Business – Northeast, November 14-15, 2014, Providence (RI). Proceedings pp. 207-214.

Tran, H. Q. (2013). TMT Behavioral Integration, Organizational Ambidexterity, and Small Firms’ Performance: An Empirical Study. Paper presented at the 56^th Annual Conference of the Midwest Academy of Management, October 10-12, 2013, Milwaukee (WI). Abstract published in the Conference’s online proceedings.

Giorgio, V. ’13, & Tran, H. Q. (2013). Silvana Trucking, Inc. and Giorgio Foods, Inc. Case Study presented at the 56^th Annual Conference of the Midwest Academy of Management, October 10-12, 2013, Milwaukee (WI). Abstract published in the Conference’s online proceedings.

Lau, M. Y., & Tran, H. Q. (2013). Suicide Incidents at Foxconn: The Role of Job Characteristics and Management Style. Case study presented at the 50^th Annual Meeting of the Eastern Academy of Management, May 8-11, 2013, Baltimore (MD).

Tran, H. Q. (2012). Organizational Ambidexterity in Small Firms: The Role of Top Management Team Behavioral Integration and Entrepreneurial Orientation. Paper presented at the Southern Management Association Annual Meeting, October 30 – November 3, 2012, Fort Lauderdale (FL). Proceedings pp. 1640-1651.

Abebe, M., Angriawan, A., & Tran, H. Q. (2010). Chief Executive External Network Ties and Environmental Scanning Activities: An Empirical Examination. Strategic Management Review, 4(1), 30-43.

Tran, H. Q. (2009). The Impact of Institutional Transitions on Corporate Knowledge Transfer in Emerging Economies. Paper presented at the Decision Sciences Institute – Southwest Annual Meeting, February 25-28, 2009, Oklahoma City (OK). Proceedings pp. 153-162.

Tran, H. Q., & Sun, J. (2008). The Impact of Perceived Environment-Strategy-Organization Fit on the Willingness to Execute Strategy. Paper presented at the Decision Sciences Institute – Southwest Annual Meeting, March 6-8, 2008, Houston (TX). Proceedings pp. 618-627.

Tran, H. Q., Wu, S., & Zhang, S. (2008). Entering Vietnam: An Institutional Voids Approach. Paper presented at the Academy of International Business-Midwest Annual Conference, April 2-4, 2008, Chicago (IL).

Student Research Collaborators

Claire Kilpatrick “Corporate Social Responsibility and Firm Performance: The Moderating Role of National Culture,” a full-ACRE 2019 interim research project. Research paper presented at the 33^rd National Conference on Undergraduate Research (NCUR), Kennesaw State University, April 11-13, 2019, Kennesaw (GA).

Kaitlyn Bangert ’18 “Medical Tourism: Measurements, Antecedents and Consequences – A U.S. Perspective,” a full-ACRE 2018 interim research project. A paper presented at the 19^th HECBC Annual Conference of Undergraduate Research and Creativity, hosted by Kutztown University, April 7, 2018. A case study presented at the 55^th Annual Meeting of the Eastern Academy of Management, May 2-5, 2018, Providence (RI).

Megan O’Brien ’17 “Uber’s Innovative Business Model: Global Opportunities and Challenges,” a full-ACRE 2017 interim research project. A poster display in the welcoming reception for the Middle States Review Team on Sunday, April 2, 2017. A paper presented at the 18^th HECBC Annual Conference of Undergraduate Research and Creativity, hosted by Penn State Berks, April 22, 2017. A case study presented at the 54^th Annual Meeting of the Eastern Academy of Management, May 11-13, 2017, Baltimore (MD).

Natsumi Ito ’17 “Wearable Translator ili and the Future of the Global Tourism Industry.” Paper presented at the 18^th HECBC Annual Conference of Undergraduate Research and Creativity, hosted by Penn State Berks, April 22, 2017.

Shui Lon Paul Lam ’17 “Online Corporate Training in Hong Kong.” Paper presented at the 18^th HECBC Annual Conference of Undergraduate Research and Creativity, hosted by Penn State Berks, April 22, 2017.

Rebekah Cineus ’17 “Sustainable Agriculture in Haiti: Antecedents, Outcomes, and International Experiences.” Research paper presented at the 17^th HECBC Annual Conference of Undergraduate Research and Creativity, hosted by Alvernia University, April 16, 2016. A half-ACRE 2016 summer research project.

Erin Sullivan ’16 “Nonprofit Organizations: Performance Indicators, Success Factors, and the Role of Corporate Social Responsibility.” A full-ACRE 2016 interim research project. Research paper presented at the 17^th HECBC Annual Conference of Undergraduate Research and Creativity, hosted by Alvernia University, April 16, 2016.

Alexandria Nasife ’15 “Corporate Social Responsibility and the Competitive Advantage of the Firm: The Role of Social Media.” Research paper presented at the 16^th HECBC Annual Conference of Undergraduate Research and Creativity, hosted by Albright College, April 18, 2015.

Tiara Willis ’15 “Bringing Manufacturing Back Home: The Role of Corporate Social Responsibility.” Research poster presented at the 13^th Annual Undergraduate Research at the Capitol–Pennsylvania Poster Conference (Harrisburg, PA, March 3, 2015).

Xiaoyang Li ’15 “Integration Strategy: The Role of Customer Co-creation.” A half-ACRE 2015 interim research project. Poster presented at the 15^th HECBC Annual Conference for Undergraduate Research and Creative Expression, hosted by Reading Area Community College (RACC), April 26, 2014.

Xiaohua Wu ’14 “Motives and Performance of a Serial Cross-border Acquirer: The Case of Lenovo.” Case study presented at the Annual Conference of the Academy of International Business – Northeast, November 14-15, 2014, Providence (RI). Proceedings pp. 207-214.

Vincent Giorgio ’13 “Silvana Trucking, Inc. and Giorgio Foods, Inc.” Case Study presented at the 56^th Annual Conference of the Midwest Academy of Management, October 10-12, 2013, Milwaukee (WI). Abstract published in the Conference’s online proceedings.

Man Yik Lau “Suicide Incidents at Foxconn: The Role of Job Characteristics and Management Style.” A half-ACRE 2013 interim research project. Case study presented at the 50^th Annual Meeting of the Eastern Academy of Management, May 8-11, 2013, Baltimore (MD).

Khoa Nguyen ’13 “Green Business and Firms Financial Performance: The Moderating Effect of Proactive versus Reactive Strategy.” Poster displayed at the International Marketing Day event on campus, April 19, 2013

Elaine Cheng ’13 “Born-global Firms: The Effects of Industry and Organizational Size.” Poster displayed at the International Marketing Day event on campus, April 19, 2013

Pedro Perez ’13 and Tom Villani ’13 “Ethics and the Bottom Line: The Moderating Effect of Ethical Strategy.” Poster displayed at the International Marketing Day event on campus, April 19, 2013