Areas of Expertise

Research Areas

Urban infrastructure revitalization to gigabit connectivity
Management innovation and harnessing new technologies
Data Science and Big Data, designing new curriculum
Feasibility plans for start-ups and new business ventures
Data visualization and social media analytics
Experiential learning in international business education
Mobile application development and commercialization
Enterprise systems deployment migration to cloud platforms

Service

Chair of the Albright College Institutional Review Board (2007 to Present)
Curriculum Development Committee Member (2014 to Present)
Albright College Alumni Association Board member (2009 to Present)
Faculty Advisor to the Albright College Breakfast Club
Faculty Advisor to the Albright College Founding Student Chapter of the AIS
Faculty Budget Committee (2009 to 2012)

Editorial Service:

Textbook Review Information Systems Today, Why IS Matters (3e) by Jessup & Valacich for Prentice Hall publishers (2009)

Affiliations:

Association of Management Member, 2016
IEEE Computer Society Member, 2013 to Present
Albright College Alumni Association Board, 2009 to Present
Association of Information Systems, 2009 to Present
Fleetwood Area Music Association Steering Committee, 2009 to 2014
American Business Women’s Association – Berkshire Chapter, Vice-President, 2004
Communications Committee, Fundraising Committee, Correspondence Secretary 2002-2004
Berks County Chamber of Commerce, Red Carpet Welcoming Committee 2002-2005
International Who’s Who of Professionals 1998, 2004

Professional Presentations

“Data Visualization and Social Media Analytics – Measuring Marketing Effectiveness: A Collaborative Experiential Project for Marketing and MIS Undergraduate Business Students,” with Jayanthi Rajan, Business Professors’ Teaching Summit, Drexel University, 2015.

“The Effect of the SEC’s Approval of Releasing Key Information Through Social Media Outlets and Its Correlation to Revenue in the Financial Services Industry,” with Adam Dayke, Mustang International Academic Conference, 2014.

“Are Social Media Fans and Followers Correlated to Revenue in the Chain Restaurant Franchise Industry?,” Northeastern Association of Business, Economics and Technology, 2013.

“Correlation of Social Media Followers and Revenue in the Chain Restaurant Franchise Industry,” Mustang International Academic Conference, 2013.

“CeeLink Media, LLC Text Marketing Feasibility Study and Product Design,” ITN Seed Assistance Grant (SAG) Symposium, Penn State Harrisburg, 2012.

“Experiential Learning of International Business in a Liberal Arts Environment,” with Jayanthi Rajan, Business Professors’ Teaching Summit, Drexel University, 2012.

“CeeLink Media, LLC Text Marketing Feasibility Study and Product Design,” ITN’s March 23 “Plug In to the Information Technology Sector” Conference, 2012.

Student Research Collaborations

Chelsea Campbell ’17 and Priscilla Makiel ’17, “Urban Infrastructure in the 21st Century: Exploring Gigabit Connectivity in Berks County through Public-Private Partnership,” Albright Creative Research Experience, Summer 2016.

Adam Dayke ’15, “The Effect of the SEC’s Approval of Releasing Key Information Through Social Media Outlets and Its Correlation to Revenue in the Financial Management Industry,” Albright Creative Research Experience, 2014.

Adam Galczynski ’12 and John Harding ’13, “A Continuation of Correlation of Social Media Followers and Revenue in the Chain Restaurant Franchise Industry,” Albright Creative Research Experience, 2013.

Steve Werst ’12 “Correlation of Social Media Followers and Revenue in the Chain Restaurant Franchise Industry,” Albright Creative Research Experience, 2012.

”CeeLink Media, LLC Text Marketing Feasibility Study and Product Design,” Greater Reading Keystone Innovation Zone Seed/Assistance Partner Grant, 2011-2012.

Jason Lefkoe ’11, “Revision of Management of Information Systems,” Albright Creative Research Experience, 2010.

Publications

Rohde, B. (2014) “Experiential Learning of Entrepreneurship in a Liberal Arts Environment” Northeastern Association of Business, Economics and Technology Official Program, (37), 12.

Dayke, A., Rohde, B. (2014). “The Effect of the SEC’s Approval of Releasing Key Information Using Social Media Outlets and Its Correlation to Revenue in the Financial Services Industry,” Proceedings of the Mustang International Academic Conference, 4, 57.

Galczynski, A., Harding, J., Rohde, B. (2013). “Correlation of Social Media Followers and Revenue in the Chain Restaurant Franchise Industry,” Proceedings of the Mustang International Academic Conference, 4, 26.

Invited Presentations

“CeeLink Media, LLC Text Marketing Feasibility Study and Product Design” ITN Seed Assistance Grant (SAG) Symposium, Penn State Harrisburg, November 16, 2012.
“CeeLink Media, LLC Text Marketing Feasibility Study and Product Design” ITN’s March 23 “Plug In to the Information Technology Sector” Conference, March 23, 2012

BUS366, BUS952 Management of Information Systems
BUS210, BUS942 Operations Management
BUS365 Small Business Management and Entrepreneurship
BUS368, BUS955 International Business
BUS498 Senior Seminar International Business
BUS380, BUS960 Business, Government and Society
BUS346, BUS905 & BUS910 Principles of Management and Strategies and Policies