Adam Owenz, M.B.A.
Instructor of Business
Roessner Hall, 224
B.S., Albright College
M.B.A., Kutztown University
Mr. Owenz has served in professional leadership roles in the areas of marketing, communications, sales, fundraising and business development. He has lived and worked in Los Angeles, CA, Miami, FL, and prior to joining Albright’s business faculty in 2017, served as the Executive Director of Marketing and Communications for Millersville University in Lancaster, PA. Mr. Owenz has previously taught marketing and management courses for Millersville University and Florida International University. He is a graduate of Albright College, Class of 2003.
Mr. Owenz is passionate about entrepreneurship and business growth. In August 2018, he and his business partner successfully funded a Kickstarter project (raising over $22k in 30 days) to produce a board game (entitled Starting Lines) aimed at fostering creativity. Mr. Owenz is also passionate about parenting and is co-founder and brand manager of Parent Psych, LLC, which creates resources and products for children and adults that are based on psychological research. Products and properties include the Starting Lines game (startinglinesgame.com) and the parenting resource website Screen-Free Parenting (screenfreeparenting.com).
Mr. Owenz is proud to be back at Albright College sharing his experience and guiding future business leaders toward academic and professional success.
Areas of Expertise
Mr. Owenz specializes in leveraging marketing concepts to achieve business success. His areas of focus include management, marketing and entrepreneurship. His research areas of interest include mastermind groups and creativity. He has built successful inside and outside sales operations from the ground up. Mr. Owenz is skilled in leading and motivating teams. He has managed a 15-person sales team, a creative marketing operation and a team of PR and communications experts. He is skilled at managing large complex marketing budgets and developing effective advertising flighting schedules. Mr. Owenz is interested in website development and ecommerce and manages several wordpress websites. He has launched successful new products and managed their development, promotion, and fulfillment. Mr. Owenz is an experienced entrepreneur having managed a small business early in his professional career and currently managing Parent Psych, LLC and its associated operations.
- BUS 347: Marketing Management
- BUS 357: Sport Marketing
- BUS 370: Marketing Strategies & Policies
- BUS 372: Marketing Research
- BUS 383 Marketing Analytics
Owenz, A., 2021, Utilizing Mastermind Groups to Foster Peer-to-Peer Collaboration, Learning and Engagement, Proceedings of the Northeast Business and Economics Association, USA, ISSN 1936-2048
Paper Presentation of Utilizing Mastermind Groups to Foster Peer-to-Peer Collaboration, Learning and Engagement at 2021 NBEA Conference, Atlantic City, NJ, November 5, 2021.
“The Billion Dollar Secondary Sneaker Market and Brand Perception”, Albright ACRE Grant Faculty/Student Research Project with Steven Conrad, class of 2018, January 2018
“Online Learning from a U.S. Higher Education Perspective”, Invited Presentation/Session Co-Presenter at the Annual Family Firm Institute – Family Enterprise Conference 2012, Brussels, BE, October 2012 (See a recorded video here)
Service to Albright:
- Chair, Faculty Enrollment Management Committee (2021-2022)
- Faculty Advisory Member, Social Sciences Division, College Board of Trustees, Advancement and Communications Committee (2021-2022)
- Faculty Advisory Member, College Board of Trustees, Athletics and Enrollment Management Committee (2021-2022)
Co-Founder and Brand Manager of Parent Psych, LLC which creates resources and products for children and adults that are based on psychological research. Associated sub-projects:
- Co-Creator of the Starting Lines game and associated Kickstarter crowd funding campaign, August 2018
- Co-Creator, Creative Director and Contributor at Screen-Free Parenting, a parenting website and community designed to summarize research on screen-time use and children and provide guidance for parents.