Accelerated Degree Programs

Bachelor of Science in Digital Communications

Albright College offers one of the only evening accelerated-hybrid programs in Digital Communications in the area. Focus on strategic communication across media platforms including publications, videos, and websites in the Albright College Digital Communications program. Develop critical communication skills through specialized courses in writing, digital production, research, illustration and design while studying communications within the contexts of history, social impact and digital culture.

This program is currently offered exclusively at our Reading location.

Resources

Media and Communication Occupations (Bureau of Labor Statistics)

Albright College Faculty

  • Margaret Rakus, M.A.
    Program Coordinator & Instructor of Communications
    English — B.A.
    M.A., William Paterson University
    A.B.D., Temple University

Required Courses

78 credits in general studies & elective credits
48 credits in Accounting at Albright College (16 Courses — 3 credits per course)

ART 265 Computer Graphics & Art Design

Computer Graphics is a combined studio/lecture course providing instruction in the use of industry-standard digital media tools. Students learn from the perspective of an artist and designer the essentials of digital still image creation, graphic design and digital animation. This course not only provides students with a strong technical foundation, but it also introduces students to the concepts intrinsic to art and design in the digital age.

COM 250 Mass Communication & Society

Examination of the historical, intellectual, social, economic, cultural, and political influences that have shaped present day mass communication and the effects of mass communication industries, contents, and processes on contemporary society. Survey of mass communication theories and the interaction of mass communications and society.

DIG 201 Digital Video I

This course introduces students to the basic concepts and technological knowledge that support the field of digital video production. Students will become savvy with regard to the script writing, storyboarding, producing, directing, shooting, editing and the aesthetics evolution that differentiate the analogue world from the digital. Students are taught appropriate history, aesthetic philosophy and key applications through class lecture and studio projects. They are expected to consider these concerns while formulating their work. In-class critiques and individual instruction will be used to refine student work.

COM 260 Communication Theories

This theory course aims to introduce students to communication as a discipline and provide students opportunities to explore a particular theoretical focus in depth. Through an examination of the emergence of the discipline, students will learn the basic concepts, language and analytical tools and perspectives employed in the field of study.

COM 222 Writing for the Mass Media

Introduction to the fundamentals of gathering, sifting, and writing for the print and broadcast news media: news concepts, story structure, news style, and so forth. Practice in electronic writing and editing.

DIG 265 Digital Literacy

This introductory class in visual literacy is intended to develop a broad and intellectually rigorous foundation in critical theory and qualitative analysis. Students will decode the contemporary mediascape within the context of new technology. A wide range of media will be critically assessed, including websites, print advertisement, music video, cinema, sitcoms, game shows, 3real-life2 television, children1s television, fashion magazines, horror film, quantitative displays (graphs and tables), CD-ROMS, and many more.

DIG 301 Digital Video II

Digital Video II is an opportunity for serious video students to hone their skills as an editor, director and cinematographer through the development of ambitious projects. Sound and cinematography are integrated into the concepts inherent in their productions. The screen functions as an immersive, temporal canvas where students in Digital Video II develop their green screening techniques and integrate special effects software into their productions. The primary software in Digital Video II includes the advanced application of Final Cut Pro with After Effects Motion. Students are expected to write, storyboard, edit and shoot their productions. Outcomes of the course consist of work to be included in student portfolios for graduate school and potential employment, as well as the ability to critically think about their work in relationship to their own objectives as an artist and filmmaker in digital age.

COM 317 Public Relations & Advertising

Introduction to the theory, principles, and practices of advertising and public relations, including market research; planning and designing messages; and media selection and scheduling. Study of the economic and social influences of advertising and public relations and the role and responsibilities of advertising and public relations practitioners.

COM 283 Special Topic Course

COM 219 Magazine & Feature Writing

Practice in planning, research, reporting, writing and marketing nonfiction articles to general and specialized magazines and newspapers.
COM 327, COM 315 or COM 390 may be substituted here.

DIG 315 Web Design I

Web Design builds upon ideas and skills developed in ART 265 as students learn to construct World Wide Web-based interactive media. Students will learn the essentials of HTML coding, including hyperlinks, frames, tables, GIF animation, and such basic JAVA applications as rollovers. Students will be given hand-on instruction with HTML editing using GoLive and Flash. In this way, the course approaches the topic of website development from both a "code-based" and "design-based" perspective. Students will consider web-design from both an aesthetic as well as a functional perspective as they explore the visual and textual architectures unique to the online experience.

COM 327 Writing for Public Relations & Advertising

In this course students will build public relations writing skills through on-hand practice preparing public relations pieces such as press releases, brochures, radio spots, and newsletters. Students will also gain experience in basic print design and layout techniques. Through classroom instruction and lab experience, students will come to understand the basic of writing and production skills needed to enter the public relations. This course is not a General Studies Humanities Literature.
Prerequisite: COM 222 or 317
COM 315 or COM 219 may be substituted here.

DIG 383 Advanced Special Topics

COM 480 Seminar in Communications Research

Students are introduced to the role of theory in shaping research studies and interpreting their findings, and explore a variety of research methods commonly used in the field, including experimental, survey, content analysis, focus groups, case studies, and ethnography. Students develop a research question, conduct a literature review, and design an original research study.

COM 420 Senior Seminar-Practicum in Communications

DIG 333 Practicum in Digital Media