
Business Administration




Lead, innovate, and succeed in a fast-changing business world.
Business Administration at Albright prepares students for leadership in today’s competitive marketplace. With multiple career-focused tracks, students tailor their education to align with their goals.
About the Program
The program integrates foundational business coursework with specialized study in hospitality, human resources, or social media marketing. New course offerings broaden career pathways and strengthen professional readiness.
Hands-On Learning
Students participate in internships, deliver financial literacy presentations, and gain exposure through site visits and industry engagement opportunities.
Program Goals
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Identify, critically evaluate, analyze and interpret information required to solve problems and make responsible business decisions
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Demonstrate awareness of the domestic and global economic, legal, cultural, and technological environment in which businesses make and implement decisions
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Acquire and utilize analytical tools and skills for evaluating information, solving problems, and making sound decisions
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Demonstrate effective communication skills capable of preparing and delivering information orally and in writing using appropriate technologies
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Possess sensitivity to the ethical requirements of business activities
Course Requirements
Full Course Catalogue Course Descriptions
Major Requirements
Business Majors complete the following Core courses and select a Track:
- ECO101 Principles of Microeconomics and ECO102 Principles of Macroeconomics (satisfies General Studies Foundations-Social Science requirement)
- ECO 207 Statistics (satisfies General Studies Foundations-Quantitative requirement)
- ACC 101 Financial Accounting
- BUS 105 Business Career Development
- BUS 246 Management Principles
- BUS 247 Marketing Management
- BUS 250 Business Law I
- BUS 345 Financial Management
- BUS 366 Management of Information
- BUS 460 Strategies & Policies
- One additional Economics course 200 level or above
Track Options
In addition to the CORE courses, students must complete five courses in one of the following tracks: Economics, Finance, Entertainment Industry, International Business, Management, Marketing or Sport Management, Hospitality Management, Human Resource Management or Social Media Marketing.
Economics Track
- ECO 307 Econometrics
- ECO 335 Intermediate Microeconomics
- ECO 336 Intermediate Macroeconomics
- ECO 496 Seminar in Economics
- *Your Choice from BAE GLOBAL LIST
Finance Track
- ECO 301 International Economics
- ECO 307 Econometrics
- ECO 313 Money & Banking
- BUS 350 Investments
- BUS 495 Seminar in Finance
Note: Students interested in careers involving intensive financial analysis are strongly encouraged to complete the interdisciplinary major in Accounting, Economics, and Finance.
Entertainment Industry Track
- BUS 310 Operations Management or ACC 220 Managerial Accounting
- MUS 244 Music Marketing
- MUS 344 Artist Management
- MUS 345 Music Law
- MUS 391 Concert Promotion International Business Track
- BUS 310 Operations Management
- BUS 368 International Management
- BUS 374 International Marketing
- ECO 233 Comparative Economics or ECO 301 International Economics
- BUS 498 Seminar in
International Business Track
- BUS 310 Operations Management
- BUS 368 International Management
- BUS 374 International Marketing
- ECO 233 Comparative Economics or ECO 301 International Economics
- BUS 498 Seminar in International Business
Management Track
- BUS 310 Operations Management
- BUS 365 Entrepreneurship
- BUS 368 International Management
- BUS 354 Sport Management or BUS 363 Human Resource Management or ACC 220 Managerial Accounting or BUS 357 Sports Marketing
- BUS 496 Seminar in Management Marketing Track
- BUS 310 Operations Management
- BUS 370 Marketing Strategies and Policies
- BUS 372 Marketing Research
Sports Management Track
- BUS 310 Operations Management or ACC 220 Managerial Accounting
- BUS 354 Sport Management
- BUS 357 Sport Marketing
- BUS 358 Sport Law or BUS 382 Internship (must be at 300 level and include a sport component)
- BUS 494 Senior Seminar in Sport Management
- *Your Choice from BAE GLOBAL list
Hospitality Management Track
- BUS 333 Hospitality Management
- BUS 334 Strategic Decision Making in Tourism
- BUS 363 Human Resources Management
- BUS 494 Senior Seminar (Hospitality Management)
- Choose One: ACC220 Managerial Accounting or BUS220 Sustainability in the Travel Industry or BUS310 Operations Management or BUS382 Internship in Hospitality Management
Human Resources Management Track
- BUS 361 Training & Organizational Development
- BUS 362 Performance, Compensation and Benefits Management
- BUS 363 Human Resources Management
- BUS 496 Senior Seminar (Human Resource Management)
- Choose One: ACC220 Managerial Accounting or BUS310 Operations Management or BUS380 Business, Government and Society or ECO322 Labor Economics
Social Media Marketing Track
- BUS375 Social Media Marketing
- BUS379 Social Media Analytics
- BUS497 Senior Marketing Seminar (Social Media Marketing Focus)
- Choose One: BUS357 Sports Marketing or BUS372 Marketing Research or BUS74 International Marketing or BUS378 Principles of Selling
- Choose One: ART265 Computer Graphics, Art and Design or COM317 PR and Advertising Campaign Planning or DIG265 Digital Literacy
*BAE GLOBAL list: ECO 233 Comparative Economics, ECO 301 International Economics, BUS 310 Operations Management, BUS 368 International Management, BUS 374 80 International Marketing, approved Study Abroad course.
Combined Major
- ECO101 Principles of Microeconomics and ECO102 Principles of Macroeconomics (satisfies General Studies Foundations-Social Science requirement)
- ECO 207 Statistics (either satisfies General Studies Foundations-Quantitative requirement)
- ACC 101 Financial Accounting
- BUS105 Business Career Development
- BUS 246 Management Principles
- BUS 247 Marketing Management
- BUS 250 Business Law I
- BUS 345 Financial Management
- BUS 366 Management of Information
- BUS 460 Strategies & Policies
- Your choice from BAE GLOBAL list
Note: Combined majors will receive a track designation if the five required track courses are completed.
Sustainable Business Minor Requirements
Choose one course in each of the following five areas:
- Business Courses
- BUS 195 Introduction to Business
- BUS 246 Management Principles
- FAS 208 Fashion Business
- MUS 243 Music Business
- ACC 408 Auditing
- Environmental Courses
- ESS 101 Intro to Environmental Issues (Connections)
- CHE230/ESS230: Introduction to Global Climate Change
- SOC 291 Environmental Sociology (Connections)
- ESS/ANT/PSY/SYN 365 Ecological Psychology
- POL 340 Environmental Law
- HIS 280 Environmental History of the U.S. (U.S. Connections Global Humanities)
- PHI 270 Environmental Ethics
- Business and Economics Courses
- ECO 324 Environmental Economics
- HIS 312 US Economic History
- ECO 233 Comparative Economics (BAE-Global)
- ECO 383 Urban Economics and Policy
- PHI 250 Business Ethics
- BUS 220 Sustainability in the Travel Industry
- BUS 225 Global Supply Chain Sustainability (Connections Global) (full 3 credits- .75 units - needed for minor or gen ed credit) See Dr. Tran regarding travel to Vietnam component)
- Diversity/Social Courses
- SOC 262 Social Stratification
- PSY 291 Cross-cultural Psychology
- ANT 320 Sex/Gender/Culture (Connections Global)
- WGS 210 Sex and Gender
- WGS 220 LGBTQ Media, History and Culture
- HIS 202 History of Race and Ethnicity in the US
- PHI 204 Public Morality
- ART 244 Gender in the Visual Arts
- HIS 204 US Women's History (Foundations Humanities)
- HIS 153 US Since 1865 (Foundations Humanities)
- HIS 275 Women's Work
- SYN 332 Disability Studies
- POL 220 Urban Politics
- ESG and Governance Courses
- SYN 318 The Sustainable Company
- BUS 380 Business, Government & Society
- BUS 351 Business Law II
Opportunities
Study Abroad Experiences: Studying in another country offers you an unparalleled learning experience, which is why we encourage our students to plan a study abroad experience while they’re here.
The Department of Business, Accounting and Economics offers interdisciplinary study abroad programs open to any Albright College student and focused on diverse business and cultural environments. Because of the rapidly expanding influence of Asian economies, recent courses have explored the culture and economic and business environments of Japan and India.
Events
The Department sponsors visits by alumni and local business professionals. This is your chance to ask questions about careers, make connections and focus your goals. We also offer technical skills workshops to enhance your classroom education including computer workshops, Bloomberg training seminars and workshops on presentation skills.
The Dearden Honor Society
Built on the legacy and with the support of one of our most noted alumni, William Deaden, our Honor Society recognizes the accomplishments and provides enrichment activities for Business, Accounting and Economics students. Consistent with the values of Bill Dearden, the former CEO of Hershey Foods, the society promotes the development of students, recognizes excellence and provides service to the Department and College. This isn’t just an achievement to put on your resume (though we are sure you will). The Society provides additional opportunities to our top performing students through field trips, visits with speakers and other events.
Dearden Leadership Workshop
The Dearden Leadership Workshop builds on the legacy of Albright alumni William Dearden, former CEO of Hershey Foods. Based on the best in business values, the Dearden Leadership Workshop is held once a year and invites academically strong students in the Department to learn more about their leadership style, effective communication and planning and conflict resolution. Through interactive activities, students walk away with a firmer picture of their own skills and interests and the leadership and communication skills needed in today’s competitive workplace. This intensive one day program lead by experienced business professionals and faculty includes hands-on activities designed to increase student understanding of fundamental concepts such as communicating your vision, teamwork, recognizing and making the most of diversity and more.
Enactus
Our student chapter of Enactus provides students with the opportunity to learn more about business and explore their own leadership and business skills. This student run club joins the international Enactus community – Enactus is an international organization that connects student, academic and business leaders through entrepreneurial-based projects that empower people to transform opportunities into real, sustainable progress for themselves and their communities. Enactus chapters connect more than 66,000 students from around the world and at 1,600 universities..
Internships and Career Support
Students can connect with the Career Development Center to find internships in areas such as marketing, finance, management, accounting, and entrepreneurship. With faculty guidance and career support, students apply classroom knowledge in professional settings to build practical skills and industry connections.
ACRE Undergraduate Research
Students in any major can engage in interdisciplinary undergraduate research through the Albright Creative Research Experience (ACRE), partnering with faculty mentors to pursue independent research or creative projects and present their work beyond the classroom.
Other Opportunities:
- Pennsylvania Institute of CPAs (PICPA) student writing competition, senior award, scholarship programs and student memberships
- American Institute of CPAs (AICPA) student memberships
- Omicron Delta Epsilon Honor Society in Economics student memberships
- AIS (Association of Information Systems) club
Curriculum Highlights
- New tracks in Hospitality, HR Management, and Social Media Marketing
- New courses including BUS105, BUS333, and BUS375
- Global Supply Chain Sustainability
- Strong internship pipeline supported by ACDC
