Digital Communications

The Digital Media and Communications programs offer an interdisciplinary major focused on the study of Digital Communications. Beyond a traditional pairing of two “combined majors,” this interdisciplinary course of study will develop students who are well-versed in the theory and practice of digital communications and have the skills to excel in the rapidly changing media industry. This major will appeal to students who wish to apply their writing skills and industry knowledge through online and broadcast media and will equip Albright graduates for careers in digital journalism and marketing, corporate communications, and public relations, among other fields. Courses emphasize the broader history and social effects of media and digital culture as well as theories guiding digital production and advertising, such as semiotics and media convergence. Theory is put into practice through specialized courses in writing, digital production, research, illustration and design, and experiential opportunities such as work with campus media and internships with regional publications and agencies. 

Digital Communications Curriculum

The Digital Communications major is grounded in theory, social impact, and industry practice and extends practical experience in both writing and visual design and production, culminating with two senior-level courses. Students will take:

  • 6 theory/social impact/industry practices courses
  • 3 writing courses
  • 3 visual design and production courses
  • 2 senior-level courses

Theory/Social Impact/Industry Practice

Required: 
COM260/DIG260: Communication Theories in the Semiotics of Digital Media
DIG201: Digital Video
DIG265: Digital Literacy
COM250: Mass Communication & Society
COM/DIG 333: Practicum
DIG301: Video Production II

Choose one: 
COM317: Public Relations & Advertising
COM321: Media History
COM320: Freedom of Expression

Writing

Required:
COM222: Writing for Mass Media
COM390: Multiplatform writing

Choose one: 
COM315: Public Affairs Reporting
COM319: Feature Writing
COM327: Writing for Public Relations & Advertising

Visual Design and Production

Choose One FOCUS:
FOCUS 1 
DIG315: Web Design
DIG383: Web Design II
FOCUS 2 
DIG270: Illustration & Design
DIG383: Design II

Senior Requirement 
COM480: Senior Seminar in Communications
DIG420: Capstone

digital-communications

Heidi Mau, M.F.A.

Assistant Professor of Communications

610-929-6712
hmau@albright.edu