Business Administration | Albright College

Business Administration

Business studies at Albright are a blend of theory and application. You’ll receive hands-on experience through internships, simulations, field trips and case studies. The business administration major offers a comprehensive program that aptly combines in- and out-of-class learning.

Unlike at many other schools, you’ll start with business coursework in your freshman year, and during the course of your education will take classes in accounting, economics, statistics, finance, management, marketing, management information systems, business-government-society and business strategy. You’ll select from one of five specializations, with co-majors available through the use of electives.

  • ECO 105 (satisfies social science general studies requirement)
  • ECO 207 (satisfies quantitative reasoning general studies requirement)
  • A core requirement of these courses:
    • ACC 101
    • BUS 210
    • BUS 345
    • BUS 346
    • BUS 347
    • BUS 366
    • BUS 380
    • BUS 460
  • One additional Economics course above the 100-level
  • In addition, students must complete four courses in one of the following tracks: Economics, Finance, International Business, Management or Marketing.
    • Economics
      • ECO 335
      • ECO 336
      • One 300-level Economics course
      • ECO 492
    • Finance
      • BUS 350
      • ECO 313
      • One from ACC 201, BUS 378, ECO 301, ECO 307 or ECO 336
      • BUS 495
      • Note: Students interested in careers involving serious financial analysis are strongly encouraged to complete the interdisciplinary major in Accounting, Economics and Finance.
    • International Business
      • BUS 368
      • BUS 374
      • ECO 301
      • BUS 498
    • Management
      • BUS 365
      • BUS 368
      • BUS 250 or BUS 382
      • BUS 496
    • Marketing
      • BUS 370
      • BUS 372
      • One from BUS 374, BUS 376, BUS 378 or COM 317
      • BUS 497
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MAJOR FIELDS of STUDY

Business Administration

Business studies at Albright are a blend of theory and application. You’ll receive hands-on experience through internships, simulations, field trips and case studies. The business administration major offers a comprehensive program that aptly combines in- and out-of-class learning.

Unlike at many other schools, you’ll start with business coursework in your freshman year, and during the course of your education will take classes in accounting, economics, statistics, finance, management, marketing, management information systems, business-government-society and business strategy. You’ll select from one of five specializations, with co-majors available through the use of electives.

Requirements:

  • ECO 105 (satisfies social science general studies requirement)
  • ECO 207 (satisfies quantitative reasoning general studies requirement)
  • A core requirement of these courses:
    • ACC 101
    • BUS 210
    • BUS 345
    • BUS 346
    • BUS 347
    • BUS 366
    • BUS 380
    • BUS 460
  • One additional Economics course above the 100-level
  • In addition, students must complete four courses in one of the following tracks: Economics, Finance, International Business, Management or Marketing.
    • Economics
      • ECO 335
      • ECO 336
      • One 300-level Economics course
      • ECO 492
    • Finance
      • BUS 350
      • ECO 313
      • One from ACC 201, BUS 378, ECO 301, ECO 307 or ECO 336
      • BUS 495
      • Note: Students interested in careers involving serious financial analysis are strongly encouraged to complete the interdisciplinary major in Accounting, Economics and Finance.
    • International Business
      • BUS 368
      • BUS 374
      • ECO 301
      • BUS 498
    • Management
      • BUS 365
      • BUS 368
      • BUS 250 or BUS 382
      • BUS 496
    • Marketing
      • BUS 370
      • BUS 372
      • One from BUS 374, BUS 376, BUS 378 or COM 317
      • BUS 497

Combined major in Business Administration 
Requirements:

  • ACC 101
  • BUS 345, 346, 347, 366
  • BUS 210 or 368
  • BUS 380
  • BUS 460
  • General studies courses ECO 105 (social science) and ECO 207 (quantitative reasoning)
  • Note: Combined majors will receive a track designation if the four required upper-level courses are completed. Students considering combining Business Administration with Economics should consult the department chair for the required courses.

BUS 155
Personal Finance
This course will provide the student with an introduction to various concepts associated with finance as well as learning practical applications. The course is geared toward practical knowledge and application of personal finance that is necessary for decision making in everyday life. Topic coverage includes financial decision making, basic financial planning (budgeting), tax issues, managing savings and other liquid accounts, buying a house, the use of credit (debt), insurance, managing investments and saving for retirement are included in the course. GENERAL STUDIES FOUNDATIONS-QUANTITATIVE

BUS 210
Production Management
An introduction to concepts, principles and practices of effective creation and distribution of goods and services. The focus of the course is on quantitative techniques for problem solving and decision making in a variety of strategic and tactical areas of operations management, including total quality management, forecasting, product design, process design and capacity planning, location planning, supply chain management, inventory control and project management.
Prerequisite: ECO 207

BUS 250
Business Law I
Basic legal procedures covering contracts, agency and warranties. Cases and actual legal transactions are studied.

BUS 251
Business Law II
Basic legal procedures covering wills and estates, property law, and partnerships and corporations. Cases and actual legal transactions are studied.

BUS 345
Financial Management
Introduction to foundation concepts in finance and to the field of financial management also known as corporate finance. Topics include financial statement analysis, financial markets, rates of return, risk measurement, time value of money, security valuation, cost of capital, capital budgeting, capital structure theory, cash distributions to shareholders, working capital management and financial forecasting.
Prerequisites: ACC 101, ECO 105 and ECO 207

BUS 346
Management Principles (W)
This course introduces the dynamics of managing organizations. As a manager you need expertise in strategy, motivation, communication, leadership and evaluation. The management principles covered in this course provide the framework through which these skills can be developed. Not open to first-year students.
Prerequisite: Sophomore standing

BUS 347
Marketing Management (W)
An overview of marketing management with emphasis on the management of functional areas of marketing, including product development, pricing, promotion and distribution channels. These topics are considered in the context of developing an effective marketing program within the framework of the social, economic and political/legal environments. Not open to first-year students.
Prerequisites: ECO 105 and sophomore standing

BUS 350
Investments (W)
Security analysis, advanced valuation theory and portfolio construction and management.
Prerequisite: BUS 345

BUS 365
Entrepreneurship (W)
This course introduces you to the challenges and rewards of starting and operating a start-up business. It helps students understand what is required of a new business owner in terms of financial, managerial and emotional resources. Students are required to develop a business plan by using computerized simulation software and to interview and network with business owners of interest. A final business idea pitch to an external panel is required.
Prerequisite: BUS 346
(Before 2018-2019, title was “Small Business Management”)

BUS 366
Management of Information
Students learn to apply spreadsheet and database software to business case situations. The how and why of managing computer-based information systems for gaining and maintaining a competitive advantage are covered in this course. Other topics include the legal and ethical implications of information gathering and dissemination.
Prerequisites: ACC 101, BUS 346 or permission of instructor

BUS 368
International Management
The study of management from an international perspective. Focus on management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries with special emphasis on the transnational approach.
Prerequisite: BUS 346

BUS 370
Marketing Strategies and Policies
This course focuses on in-depth, integrative application of marketing management principles that successful firms use to create a strategic advantage. The case method as a learning tool is used in class to enhance the student’s ability to dissect problems, offer a variety of creative solutions and ultimately make a justifiable decision. Students also apply their holistic knowledge of strategic marketing concepts by developing and presenting a marketing plan.
Prerequisites: BUS 346, 347 and 372

BUS 372
Marketing Research
The theory and application of research methodology in marketing. Emphasis is on the role of marketing information in business decision making. Topics include cost and value of information, research design, information gathering and analysis, and research problems.
Prerequisites: BUS 347 and ECO 207

BUS 374
International Marketing
Explores aspects of marketing unique to international business. In addition to studying the uncontrollable variables facing the marketing manager, such as the cultural and legal environment for business, students learn to design strategies for global markets. Cases of both successful and unsuccessful international ventures are analyzed.
Prerequisite: BUS 347

BUS 376
Retailing
This course will provide a comprehensive understanding of the retailing industry. It focuses on the development of retail strategy and familiarizes the student with all the major decisions retailers must make as they strive to compete in an ever-changing environment.

BUS 378
Principles of Selling
This course is designed to introduce the students to the principles of selling, with particular emphasis on how to use a time-tested, universal and industry-recognized process for selling any product, service, program, place, idea, cause or person, or oneself to an identified customer–the target market. Content areas of course emphasis include: selling as a profession; the importance of ethical sales behavior; the psychology of selling; sales communication; time and territory management; selling globally; relationship selling; selling oneself; and the steps of the selling process. The student will be required to participate in class and case discussions; conduct a one-on-one sales presentation with the instructor using a self-selected product; and conduct a group sales presentation to the class.

BUS 380
Business, Government and Society
Students examine the interaction between business and the larger legal and social framework in which it operates. Issues such as corporate social responsibility and business ethics are discussed. Actual corporate case studies are analyzed.
Prerequisites: BUS 346, 347 and junior or senior status

BUS 382
Internship
A practical, professional work experience in which the student participates in the daily operations of an organization. Active participation and a significant level of responsibility are expected. Written assessments determined by departmental policy are required.

BUS 460
Seminar in Strategies and Policies (W)
The cornerstone of this course is an Internet business simulation that requires students to participate in top management decisions in a competitive environment. Team performance depends upon its ability to function well and react in an ever-changing business climate. Background material on formulation, corporate strategy, and the implementation and evaluation of top management decisions guide students through the simulation.
Prerequisites: BUS 345, 346, 347 and senior status or permission of the instructor

BUS 495
Senior Seminar in Finance
Derivatives and advanced topics in financial management.
Prerequisites: BUS 345 and senior status

BUS 496
Senior Management Seminar (W)
An intensive research course resulting in the submission of a senior paper. In addition, various topics in management are discussed in a seminar setting.
Prerequisite: Senior status or permission of the instructor

BUS 497
Senior Marketing Seminar (W)
An intensive research course resulting in submission of a senior paper. In addition, various topics in marketing are discussed in a seminar setting.
Prerequisite: Senior status or permission of the instructor

BUS 498
Senior Seminar in International Business (W)
Advanced topics in international business selected from leading periodicals and journals with emphasis on case analysis. Submission of a senior thesis is a course requirement.
Prerequisite: Senior status or permission of the instructor

business-administration

Richard P. Schott
Instructor of Business Administration
610-921-7889
rschott@albright.edu

While at Albright, you have news and real-time financial and economic data at your fingertips through our Bloomberg Professional Services Terminal.  Integrated into our Trading Lab classroom, you will have the opportunity to learn how to access the data you need on nearly 24,000 companies, stocks, bonds, and other equities.

Bloomberg Professional Services also delivers more than 6,000 news stories per day and includes access to live and recorded press conferences.  You can track company plans and performance, access economic data from countries around the world and connect industry trends and government news with stock prices and performance indicators.

Our alumni and students completing internships report to us that learning the Bloomberg Terminal is a significant advantage in the job market today.  You can use the Bloomberg Terminal to complete certification programs in multiple specialty areas.  Training is also available on campus and this important research tool will be incorporated into some of your courses.

What Can I Do in a Major With
Business Administration

Business Administration Managment

Business Administration: International Business Track

Business Administration: Finance Track

Business Administration: Economics Track

Study Abroad

Studying in another country offers you an unparalleled learning experience, which is why we encourage our students to plan a study-abroad experience while they’re here.

“Studying Abroad has changed my life. I have become a more independent and outgoing person. I can’t imagine my life without these past 4 months in Germany and I will do anything I can to go back. It is hard to wrap up my experience in any type of sentence, paragraph, paper, anything, because it is something that everyone should experience. I recommend Studying Abroad to everyone and anyone, you won’t regret it.”

Victoria Sweeney ’15, business management major


Academic exchanges
For a full semester abroad, consider studying business in Ireland or Germany.  In each case, you pay regular tuition at Albright but study abroad. Your advisor will help you select courses in the host country that will be most beneficial for you.

  • Reutlingen Exchange and Danzer Scholarship – Students in business and economics may apply to study business courses in Reutlingen, Germany (Reading’s sister city) for the fall semester. Since classes are in English, it is not necessary to speak German. This program includes also company tours – past visits have included BMW and Daimler Engine automobile plants – and cultural events. There is an additional scholarship to offset the cost of travel and living expenses. Click here for more information.
  • Irish American Exchange – Albright College participates in the Irish American Exchange, through which students at Albright can study at one of FIVE universities in Northern Ireland tuition-free. Through this program, we also host business students from Northern Ireland in our classes. Click here for more information.

Other semester- and year-long programs
Students also partner with many fine programs offered by both U.S. and non-U.S. institutions. The arrangements differ from program to program, but your faculty adviser and the study abroad office will help you coordinate plans and coursework to be taken at other universities.

In addition to the programs above, our business and economics students have studied in:

  • Seville, Spain
  • Dublin, Ireland
  • London, England
  • Marburg, Germany
  • Cannes, France
  • Sydney, Australia

Faculty-led study abroad programs
Sometimes a full semester abroad is not feasible. Work, athletics, on-campus activities or even finances may make this impossible. Through faculty-led, short-term study abroad programs, you can fulfill course requirements and experience international environments accompanied by you Albright professors.

The Department of Business, Accounting and Economics offers interdisciplinary study abroad programs open to any Albright College student and focused on diverse business and cultural environments. Because of the rapidly expanding influence of Asian economies, recent courses have explored the culture and economic and business environments of Japan and India.

  • Click here to see more about Albright students in India.
  • Click here to see more about Albright students in Japan.
  • Click here for a study abroad slideshow.

How to get started
Courses in international management, international marketing and international economics are the courses most commonly taken abroad. Elective courses on specific business environments are also encouraged, even though these are not explicit program requirements in business.

To coordinate your study abroad, first visit the coordinator of study abroad programs in the Experiential Learning and Career Development Center. Once you have identified a program of interest and what courses you would like to take, arrange an appointment with the department head. Bring your pamphlets, and the chair will help you schedule courses that will be most beneficial based on your interests and program requirements.

In addition, Albright College offers scholarships to help defray the cost of study abroad. The study abroad coordinator can assist you in identifying and applying for these funds.


Student Research

As a student in the Department of Business, Accounting & Economics, you’ll have the chance to gain invaluable experience by rolling up your sleeves and working side by side with instructors. Through the Albright Creative and Research Experience (ACRE) program, you engage in College-funded research projects alongside faculty members. Projects can be completed either during the summer (10 weeks) or the Interim (three weeks in January) terms.

Noteworthy Projects

photoAustin Marich, “Investigating the Public-Private Wage Differential in Post-Great Recession United States,” with Lisa Wilder

Austin, an Economics and International Relations major, researched the differences in wages between those working for the federal government and those in private industry after the great recession. His three-week ACRE study of 56,000 workers in the United States found the reasons differential was largest for federal compared to state and local employees and much of that could be attributed to the older and longer job tenure of federal workers. Austin has graduated and is in the process of applying to graduate school.

photo

Adam Dayke, “A Continuation of The Effect of the SEC’s Approval of Releasing Key Information Through Social Media Outlets and Its Correlation to Revenue in the Financial Management Industry,” with Bonnie Rohde

Adam, an Accounting, Economics and Finance major, explored the use of social media by financial industry firms. Through the administration of a survey, he gathered information that could help financial firms meet consumer needs for information through social media.
photo

Eric Mack, “An Analysis of Altruism and Income Elasticity,” with Lisa Wilder

Eric, an Economics and Political Science, investigated philanthropy, looking at giving of money and time across countries. He found that income had little to do with giving; instead, he found altruism was highest in countries with the strongest group ties. Eric presented his research at the Society for Cross-Cultural Research’s conference in Las Vegas.
photo

Chak Hei (Bill) Chan, “The Evolution of a Brand’s Advertising Slogan,” with Jay Rajan

Bill, an Economics major, analyzed the factors that contribute to the success of brand advertising slogans— short phrases used to sell a product and increase how memorable it is. Using the case study method, he examined the evolution of several global brands that have continually incorporated the companies’ visions, values, historical evolution and cultural differences into their slogans. Read more about Bill’s ACRE.
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Nick Loris, “Comparison of Wage Differentials in the Former East and West Germany,” with Lisa Wilder

Nick, an Economics and Political Science major, presented his work at an Eastern Economics Association meeting and published it in Issues in Political Economy. He is now a media-quoted economist and policy analyst at the Heritage Foundation in Washington, D.C., where researches, writes and speaks about energy, and environmental and regulatory issues.
photo

Jean Philippe Bli, “Economic Development in Sub-Saharan African Countries: A Case Study of Ivory Coast, Burkina Faso, and Mali,” with Farhad Saboori

Jean Philippe, an Economics major, had a strong desire to learn more about economic development, especially in his homeland of Africa.  In his ACRE he explored different models of economic development.

Adam Galczynski and John Harding, “Correlation of Social Media Followers and Revenue in the Chain Restaurant Franchise Industry,” with Bonnie Rohde. Presented at the Mustang International Academic Conference, Las Vegas.

Zachary Binkley, “Budget Deficits, National Debt, and Interest Rates: An Empirical Analysis,” with Farhad Saboori. Presented at Undergraduate Research at the Capitol-Pennsylvania.

Sek Wai Michel Wong, “The Influence of Income Inequality on Self-Reported Happiness in a Cross-section of Nations,” with Lisa Wilder. Presented at the Eastern Economics Association Annual Meeting.

Fred Eiswert, “The Impact of Unionization in Transition Countries: Lessons from Estonia.” Presented at the Society for the Advancement of Management’s conference and published in the conference proceedings.

Meghan Hennessey , “The Gender Wage Differential in Four Transition Countries.” Presented at the International Atlantic Economic Society meetings.


Our Graduates

The Department of Business, Accounting & Economics has an excellent track record in placing its graduates in a wide variety of professional positions, as well as graduate and professional programs. The flexible, adaptable nature of an Albright education prepares you for careers in the private and nonprofit sectors, academia, government, and more.

Business and Economics

Albright’s business and economics graduates find a plethora of career options open to them. Recent employers that have hired our alumni include:

  • Accenture Consulting
  • Adidas
  • Vanguard
  • Merck and Co.
  • JP Morgan Chase
  • Smith-Barney
  • Met Life
  • Liberty Mutual
  • Sungard
  • TD Bank
  • Pepsi, Vietnam
  • Mitsubishi, Japan
  • Penske Truck Leasing
  • Enterprise Rent-A-Car
  • Lehigh Financial Group
  • Fordham University
  • Rosemont College
  • Northern Virginia Community College
  • The Heritage Foundation

 

Accounting

Most Albright accounting graduates go on to attain certified public accountant (CPA) designation. Our job placement rate is over 90 percent. The current chief financial officers of Kellogg’s, Cigna and REI received their accounting degrees from Albright. Other employers our alumni have joined include:

  • Ernst & Young LLP
  • PricewaterhouseCoopers
  • Santander Bank
  • Herbein & Company, Inc.
  • Alan Ross & Company
  • First Energy Corporation
  • Booz Allen Hamilton
  • Penske Corporation

 

Graduate and Professional Programs

Graduates of the department have gone on to enroll in law school, MBA programs and graduate programs in specialized areas, including sports marketing, public relations and advertising, economics, and international business. Recent Albright graduates have gone on to study at the following institutions:

  • Seton Hall University
  • Villanova University
  • Syracuse University
  • Old Dominion University
  • Lehigh University
  • Drexel University
  • Temple University
  • Fordham University
  • George Mason University
  • Rutgers University School of Law
  • Norwich University
  • Villanova Law School
  • Dickinson School of Law
  • Rosemont College
  • Boston College
  • Widener University
  • Pennsylvania State University

Alumni Stories