Digital Communications – Albright College

Digital Communications

What is Digital Communications?

“Beyond a traditional pairing of two “combined majors,” this interdisciplinary course of study will develop students who are well-versed in the theory and practice of digital communications and have the skills to excel in the rapidly changing media industry. This major will appeal to students who wish to apply their writing skills and industry knowledge through online and broadcast media and will equip Albright graduates for careers in digital journalism and marketing, corporate communications, and public relations, among other fields. Courses emphasize the broader history and social effects of media and digital culture as well as theories guiding digital production and advertising, such as semiotics and media convergence.”

What are the career opportunities for a Digital Communications Graduate?

Animation Digital Video and Special Effects Educational Technology
Electronic Entertainment Game Development Graphics Designer
Instructional Design Internet Services and Technology Media Director
Multi-Media Specialist Production Coordinator Webmaster
Advertising Social Media Marketing Web designer
Public Relations Journalism Videography/Video Editing
Broadcast Media Corporate Communications Game/App Development
Sports Broadcasting A/V Specialists SEO Consultant

Learn more about the occupations listed above by going to

How do you get ready? 

  • Develop excellent technical and computer skills, especially Internet proficiency and knowledge
  • Demonstrate curiosity, confidence, assertiveness, creativity, initiative, tact, competitive spirit, enthusiasm, persistence and diplomacy
  • Obtain experience through volunteer, practicum or internship opportunities
  • Conduct informational interviews with professionals in fields of interest to gain information, develop contacts, build mentoring relationships, and learn more about career opportunities in a competitive field

Related Major Skills (from

Strong skills in computer technology Attention to detail
Creative & Imaginative Communicate ideas visually, verbally and in writing
Keep up with quickly changing trends and technologies Open to new ideas and influences
Problem-solving Skills Ability to work independently and collaboratively
Self-discipline and time management Good business sense
Ability to work under pressure Evaluate ideas and presentations
Synthesizing information Interpretation skills
Identify and manage different needs of individuals, groups, etc. Explaining processes, plans and concepts
Critical thinking skills Planning and managing skills

What about the future?

“Employment of graphic designers is projected to show little or no change from 2014 to 2024. The work of graphic designers will continue to be important in the marketing of products throughout the economy.”

“Employment of film and video editors is projected to grow 18 percent from 2014 to 2024, much faster than the average for all occupations. Employment of camera operators is projected to grow 2 percent from 2014 to 2024, slower than the average for all occupations.”

For a more detailed employment outlook of multi-media occupations, refer to

Available at Albright College Career Development’s Resource Library

  • Career Opportunities in Art, by Susan H. Haubenstock and David Joselit
  • Entertainment
  • Career Opportunities in Computers and Cyberspace, by Harry Henderson
  • Career Opportunities in the Film Industry, by Fred Yager and Jan Yager
  • Careers for Computer Buffs and Other Technological Types, by Marjorie Eberts and Margaret Gisler
  • Careers for Cyber-Surfers and Other Online Types, by Marjorie Eberts and Rachel Kelsey
  • Opportunities in Animation and Cartooning Careers, by Terence J. Sacks
  • Opportunities in Commercial Art and Graphic Design Careers, by Barbara Gordon
  • Opportunities in Film Careers, by Jan Bone and Ana Fernandez

Links to Internet sites are provided for your convenience and do not constitute an endorsement by Albright College Experiential Learning and Career Development Center.

Career Planning Links

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