Communications Division | Albright College

Communications Division

Communications Division
Camp Building
1801 N. 12th St.
PO Box 15234
Reading, PA 19612-5234

610-921-7526
Fax 610-921-7295
collegerelations@albright.edu

The Communications Division promotes and protects Albright College’s standing and reputation as a highly selective national liberal arts college. It is the responsibility of the Communications Division to highlight Albright’s distinctiveness as an institution that educates curious, creative students to become adaptable, global citizens who discover and reach their full potential. We do so by implementing clear, consistent and engaging strategies that enhance public understanding and support of the College, its people and its value to the world.

Jennifer P. StoudtJennifer P. Stoudt
Vice President for Communications
E-mail: jstoudt@albright.edu

Gina FrenchGina French
Creative Director
E-mail: gfrench@albright.edu

Carey ManzolilloCarey Manzolillo
Director of Communications
E-mail: cmanzolillo@albright.edu

Heidi Eckman
Senior Graphic Designer
E-mail: heckman@albright.edu

Scott HettingerScott Hettinger
Digital Designer and Photo/Video Manager
E-mail: shettinger@albright.edu

David MarkowskiDavid Markowski
Senior Web Manager
E-mail: dmarkowski@albright.edu

The Communications Division is responsible for the marketing and advertising of all functions of Albright College. Campus partners, if you’re considering external advertising, please contact the Communications office at 610-921-7526 to discuss.

Vendors: Due to the extreme volume of sales calls received, please email your information to collegerelations@albright.edu. No sales calls will be accepted.

The Communications Division serves as the official spokespeople for the College. Media should contact the Communications office at 610-921-7526.

Albright community, if you are seeking publicity or promotion for a program, event or service, please contact Carey Manzolillo, director of communications, at 610-921-7238 or cmanzolillo@albright.edu.

Step 1:   Concept and Creative

If your project is new, or if you have an old project that needs to be re-worked, the first step in the publication process is to assess what your overall objective is. What do I hope to accomplish? What is the best way to accomplish my goal? What will the project cost? When do I need the piece delivered? Asking these questions and working with the Communications creative team from the beginning is essential to the success of any project.

Step 2:  The Words

Once we have helped you assess your needs, and you have had your concepts and themes approved by senior staff, we will begin to assist you with copy writing and/or editing. We ask you to write a first draft so we are better able to understand what your needs are. Please ensure that senior staff has reviewed and approved your draft before you send it to Carey Manzolillo, x7238 or cmanzolillo@albright.edu, for copyediting.

Ideal word count for common publications: It is important to write to the space so that the words and design are able to work together to carry out your message. Too much copy will create a design problem and could turn readers off. Here are ideal word counts for some common publications.

Small postcard: 75
6×9 postcard: 125
Poster: 105
Tri-fold mailer: 475

Copyediting timeline: Although timelines will vary depending on the complexity of the project, a good rule of thumb to follow is to allow one to two weeks for editing, proofing and final approval of your publication copy (text) prior to beginning design. If your project is more extensive, such as a multiple page newsletter, please contact Carey Manzolillo for guidance and to set a publication schedule.

Step 3:  The Publication Request – Design and Printing

Final copy (text) and the publication request form:  When you have final copy (which means that your text has been written/edited/proofed by Communications and any final approvals made by senior staff), please submit the copy (text), along with a publication request form. You can submit a publication request electronically by going to the Albright College intranet at https://admin.albright.edu/pubformmain.php. Your copy (text) can be attached directly to this form.

Important information regarding publication request forms:

  • It is imperative that publication request forms are filled out completely. Job quantity will determine the way a job is produced, therefore Communications cannot begin a job without a print quantity and an account number.
  • If an exact print quantity is not known at the time of submission, please use your best estimate. (Please do not write “hundreds” or “thousands.”) The number must be more specific in order for us to provide accurate price quotes.
  • Please take into consideration that the number of pieces printed will affect the cost and turn-around time of the project. If your project is one that has been done before, please check your records for the previous year’s quantity to serve as an estimate. Please contact Gina French at x6787 or gfrench@albright.edu if you need assistance.

Once your request for publication and final copy (text) have been sent, you will work with the designers through the design process. All publications will be proofed by both Communications and the requesting department. While the requesting department is responsible for ensuring that all content is accurate, Communications is responsible for ensuring brand integrity for all communications and marketing pieces.

Time guidelines that will help you plan NEW printed projects

(Revisions to existing projects will take less time. However, if major revisions/changes to a project are needed, please use new project guidelines.) All estimated production time is from receipt of your final copy to delivery of your job by the printer.

Please note: The online Copy Center is available to you for a variety of your print and copy needs not requiring design (www.albright.edu/copycenter). Please call Barbara Miller at 610-683-7341 x205 for more information.

Publications

  • Simple postcards, invitations, posters, flyers, etc. — 10 working days (4 of those for Copy Center)
  • Programs, mailers, brochures — 10 working days (4 of those for Copy Center)
  • Special brochures, high-end print pieces and catalogues that require outside printing — 20 working days. (10 working days to print outside)
  • Business cards can be ordered online at https://admin.albright.edu/ in the Communications section.

Envelopes

Envelopes often need to be special ordered before printing. Availability will vary, as will turn-around time. Please consult with publications staff before estimating turn-around time.

Booklets

Pieces with covers requiring bindery, saddle stitching, etc. such as the student handbook and printed annual reports — 20 working days. (5-10 working days to print depending on vendor)

Display Pieces

Display pieces that require enlargement and/or mounting — 10 working days

*Consult publications staff for projects requiring foil stamping, die-cuts, special orders of paper, wire-binding, perfect binding, etc.

Step 4: Mailing

Mailing is the responsibility of the requesting department. Because of the large number of jobs mailed by Albright, Communications cannot make arrangements for mailing.

Mailing also requires additional time and money (addresses equal one instance of variable data – $300) and the printer requires 3-4 days to fulfill a mailing.

If your project is being mailed by a printer, your designer will provide you with contact info for a representative there. Most mailing services require lists to be submitted in an Excel spreadsheet and it is recommended that you review a sample of at least 20 mailing addresses (provided by the printer) before approving delivery.

**Policy on doing design/publication work for student organizations

Communications is unable to produce publications for student organizations/events unless the event has a major institutional or community impact or may be viewed by prospective students and parents. In all cases, the creative team is willing to consult with student organizations and provide counsel on other options.

updated 8-10-18

Matt Hagy
Sports Information Director
610-921-7786
mhagy@albright.edu
www.albrightathletics.com

If you have any web needs, please contact

Dave Markowski
Senior Web Manager
Communications Division
610-921-7595
dmarkowski@albright.edu

Vendors: Please email any inquiries. No phone calls will be taken.