Communications Division | Albright College

Communications Division

Albright’s Communications Division promotes and protects the college’s standing and reputation, and ensures brand integrity for all communications and marketing pieces. It is the responsibility of the Communications Division to highlight Albright’s distinctiveness as an institution that offers a flexible curriculum, close faculty mentorship and numerous experiential learning options – all designed to help students gain deep problem solving skills and go confidently into any career. We do so by implementing clear, consistent and engaging strategies that enhance public understanding and support of the college, its people and its value to the world.

Albright College Communications Division
Camp Building
1801 N. 12th St.
PO Box 15234
Reading, PA 19612-5234

610-921-7526
news@albright.edu

Vendors: Please email any inquiries. No phone calls will be taken.

Jennifer P. StoudtJennifer P. Stoudt
Vice President for Communications
Email: jstoudt@albright.edu

Gina FrenchGina French
Creative Director
Email: gfrench@albright.edu

Carey ManzolilloCarey Manzolillo
Director of Communications
Email: cmanzolillo@albright.edu

Heidi Eckman
Senior Graphic Designer
Email: heckman@albright.edu

The Communications Division is responsible for the marketing and advertising of all functions of Albright College. Campus partners, if you’re considering external advertising, please contact the Communications office at 610-921-7526 to discuss.

Vendors: Due to the extreme volume of sales calls received, please email your information to collegerelations@albright.edu. No sales calls will be accepted.

The Communications Division serves as the official spokespeople for the College. Media should contact the Communications office at 610-921-7526.

Albright community, if you are seeking publicity or promotion for a program, event or service, please contact Carey Manzolillo, director of communications, at 610-921-7238 or cmanzolillo@albright.edu.

Do you know of Albright students doing great things? Help us share Albright’s student stories by sending us news via the Merit Update form.

In order to successfully coordinate and design more than 1,500 on-brand design projects each year, the Communications Division requires Albrightians to follow four simple steps. Please note that submitting a Communications Request Form is NOT the first step:

1) PLAN your concept
2) WRITE a first draft
3) SUBMIT a Communications Request Form
4) SHARE your project

Step 1: PLAN your concept

Whether you need a physical mail piece or electronic design, the first step in the publication process is to assess your overall objective.

• Who is your audience?
• What do you hope to accomplish?
• What is the best way to accomplish that goal?
• What will the project cost?
• Who will pay for the project? (You’ll need an account number)
• When does the piece need to be delivered?

Ask yourself these questions and reach out to the Communications team to discuss any and all ideas around your design project – regardless of whether the project is brand new, or an old project that needs to be refreshed. Be sure to provide any design goals that you might have, so that they can be considered alongside college branding requirements.

Step 2: WRITE a first draft

Once we have helped you assess your project’s needs, concepts and themes, we ask you to write a first draft of your project copy. Please ensure that senior staff in your area and people mentioned in your copy (such as the president, provost, etc.) review and approve your draft before you send your Word doc to Carey Manzolillo, at cmanzolillo@albright.edu, for “final copy editing.”

Carey will return an edited version of your copy (text) to you, after ensuring brand integrity. Any significant changes after this point (going beyond basic error correction or minor fixes) should be re-submitted to Carey for a second edit before moving forward to design.

Albright utilizes AP Style for all electronic and print publications.

Ideal word count: People read differently in the information age. So when in doubt, be brief. Headlines should be five words or fewer. It is important to understand the size of your planned publication, so that the words and design are able to work together to carry out your message. Too much copy will create a design problem and could turn readers off. Here are ideal word counts for some common projects:
• Billboard: 7
• TV monitor ad: 21
• Small postcard: 75
• 6×9 postcard: 125
• Poster: 105
• Email: 200
• Tri-fold mailer: 475

Copy editing timeline: Although timelines will vary depending on workload and project complexity, a good rule of thumb is to allow one to two weeks for editing, proofing and final approval of your publication copy (text) before beginning design. If your project is more extensive, such as a multiple page newsletter, please contact Carey Manzolillo via Teams or cmanzolillo@albright.edu for guidance.

Step 3: SUBMIT a Communications Request Form

Final copy (text) and the communications request form: After your copy (text) has been edited/proofed by Communications and any final approvals have been made by senior staff in your area, please submit your edited copy along with an electronic communications request form. Your edited copy can be attached directly to the form.

Request forms must be filled out completely.
• Be sure to provide “design goals” in the comment field that can be considered alongside college branding requirements.
• Job quantity will determine the way a job is produced, therefore the design team cannot begin a job without a print quantity and an account number.
• If an exact print quantity is not known at the time of submission, please use your best estimate. (Please do not write “hundreds” or “thousands.”) The number must be more specific in order for us to provide accurate price quotes. Print quantity for TV monitor ads or emails should be “one,” unless you are requesting multiple designs.
• Please take into consideration that the number of printed pieces will affect the cost and turn-around time of any project. If your project is one that has been done before, please check your records for the previous year’s quantity to serve as an estimate. Please contact Gina French via Teams or gfrench@albright.edu if you need assistance.

Communications Request Form

After you submit a Communications Request Form (with final copy attached), you will work with the design team. Design projects will be returned to you for final approval. While Communications is responsible for ensuring brand integrity for all communication and marketing pieces, it is your responsibility to ensure that all content is accurate.

How long will it take?
Below are estimates for various new design pieces, or projects with major revisions/changes. Revisions to existing projects will take less time. Production time begins when your Communication Request Form and final copy (text) is submitted, and ends when the piece is delivered to you. Significant copy revisions made after the Communication Request Form is submitted must be reviewed by Carey Manzolillo, and will reset the design timeline below.

General publications
• Simple postcards, invitations, posters, flyers: 10 working days (4 of those for Copy Center)
• Programs, mailers, brochures: 10 working days (4 of those for Copy Center)
• Special brochures, high-end print pieces and catalogues that require outside printing: 20 working days. (10 working days to print outside)
• Business cards can be ordered online, via WhiteOak.

Envelopes
Envelopes often need to be special ordered before printing. Availability will vary, as will turn-around time. Please consult with the design team before estimating turn-around time.

Booklets
Pieces with covers requiring bindery, saddle stitching, etc., such as the student handbook and printed annual reports: 20 working days. (5-10 working days to print depending on vendor)

Display Pieces
Display pieces that require enlargement and/or mounting: 10 working days

Be sure to consult the design team for projects requiring foil stamping, die-cuts, special orders of paper, wire-binding, perfect binding, etc.

Step 4: SHARE your project

Mailing is the responsibility of the requesting department. Because of the large number of jobs mailed by Albright, Communications cannot make arrangements for your mailing.

Mailing also requires additional time and money (addresses equal one instance of variable data: $300) and printers require 3-4 days to fulfill a mailing.

If your project is being mailed by a printer, your designer will provide you with contact info for a representative there. Most mailing services require lists to be submitted in an Excel spreadsheet and it is recommended that you review a sample of at least 20 mailing addresses (provided by the printer) before approving delivery.

Policy on design/publication work for student organizations
Communications is unable to produce publications for student organizations/events unless the event has a major institutional or community impact or may be viewed by prospective students and parents. In all cases, the creative team is willing to consult with student organizations and provide counsel on other options.

The Logo

The College designed and tested a new visual identity meant to provide a strong graphic representation of our new brand identity. Our new mark includes two elements: the name of the College, with “Albright” in an all-caps serif font, denoting strength and pride; and a graphic with several important facets:

  • A shield shape, conveying academic presence and strength
  • Archways, reflecting one of the campus’s more distinctive architectur- al features, seen most prominently at Selwyn Hall but also observable across the College
  • 1856, the year of our founding, emphasizing our impressive history and legacy of excellence

The mark must be used in its entirety – that is, neither the image nor the College’s name is to be pulled out of the mark and used separately. The shield may be used as a design element, but only when the entire mark is also present.

The Logo
The Shield

The logo comprises two components — “Albright College” and the shield. We modified the typefaces Minion and Optima to create a unique rendering and relationship between the two words. The logo must be used in its entirety — “College” cannot be separated from “Albright” and needs to be used exactly as shown below. The colors of our logo are shown below and are the only colors and combinations in which the logo may appear. The logo is available online at www.albright.edu/cr/logos. Please contact the Office of College Relations & Marketing if you have questions regarding usage.

Red and Gray Logo
Primary and Preferred Version
Available in Pantone and CMYK versions.
Red Logo
Use when two colors are unavailable.
Available in Pantone and CMYK versions.
White Logo
Use when two colors are unavailable, against a photo or red or black background.
The background shown here is only used to illuminate the white logo.
Black Logo
Use when only black is available

The Symbol

The shield must always be used with the logo. It never appears alone except when used as a design element in conjunction with the full logo. The only colors are shown below. The symbol is available online at www.albright.edu/cr/logos. Please contact the Office of College Relations & Marketing if you have questions regarding usage.

Grey Shield
Available at 10% of PMS 431 on a white background.
White Shield
Use when two colors are unavailable, or against a photograph or red or black background.
The background shown here is only to illuminate the white symbol.
Grey Shield
Available at 20% of white on a black background.

Other Albright Symbols

The College seal is reserved for publications or materials requiring a formal and ceremonial image, such as Commencement materials or formal invitations from the president. The Office of College Relations & Marketing must approve all uses of the seal.

The seal is shown here in Grey PMS 431. It may be reproduced in Red PMS 201, foil stamped, or embossed.


General Usage

Using our logo consistently and frequently helps Albright become better known and understood. Please use the logo as outlined. Digital files of the artwork are available on the College Relations department page. The office has the authority to approve or disapprove uses of all the components of the Albright identity. Some examples of what to do and what to avoid are shown below. The logo cannot be recreated with any font, resized or rearranged for any reason. Please contact College Relations with any questions you might have.

Never use the shield by itself.
Always use the official Albright colors. Do not switch or substitute colors with those outlined in this document. Always use the official logo.
Do not resize the logo. Minimum size for both the logo and shield are shown below. On written documents, do not use the logo any smaller or larger than its shown here.
Do not substitute fonts or retype the logo or shield. Both the logo and shield use customized and unique to Albright College.


Sub Brands

Sub-branding is the process of creating a secondary brand within a main brand that can help differentiate important offices, departments and organizations that are subsidiary units. It is critical that all administrative and academic offices and areas be represented as a sub-brands of Albright. This ensures that their affiliation with their parent institution, the College, is clearly identified and helps make certain that messages to our external and internal audiences are not confused with those of another institution.

Your office’s sub-brand, in keeping with brand guidelines and institutional strategies, will be provided to you. If you do not have a sub-brand or have questions about your sub-brand, please contact College Relations.

The Parent Brand
The Sub-brand
Examples

Stationery

Stationery, which often makes the first impression, represents one of the most important aspects of the College’s identity. Below is the primary stationery — letterhead, #10 envelope and business card. Stationery is printed in two colors, Pantone 201 and 431. Typing formats (your letter or communication) are to be flush left and aligned with the Albright logo. Your communication should be typed in 12-point Garamond, a standard font widely available on PC and Mac platforms. Personalized stationery is permitted only for the president, vice presidents, provost and chair of the board of Albright College.

Primary letterhead
#10 envelope
Business card


Supporting Documents

A fax sheet, memo sheet and Word document have been designed to support the letterhead are available on the intranet under the College Relations department page. Typing formats (your letter or communication) are to be flush left and aligned with the Albright logo. Your communication should be typed in 12-point Garamond, a standard font widely available on PC and Mac platforms. These documents should not be created by offices “as needed” but downloaded and used in strict compliance with the style guidance provided here.

Word Document
Memo Sheet
Fax Cover Page
Name Tag


Typography

The College has chosen four primary font families — Futura Bold, Calvert Light, Avenir Book and Berkeley Old Style Book — to complement the logo and symbol. These fonts are to be used by College Relations only and provided here for you to educate third-party vendors who will be building supporting visual material for the College. For body text in correspondence, always use 12-point Garamond, a standard font widely available on PC and Mac platforms.


Color

The official primary color palate of the visual identity is Albright red (PMS 201) and Albright gray (PMS 431). The red is more important to the identity of the College. In instances where only one color is available, use Pantone red 201. When two are available, use Pantone red 201 and Pantone gray 431. Secondary colors (Pantone gray 429 and white) can also be used to express the identity of an individual unit while maintaining overall consistency.

Matt Hagy
Sports Information Director
610-921-7786
mhagy@albright.edu
www.albrightathletics.com

If you have any web needs, please contact

Gina French/strong>
Creative Director
gfrench@albright.edu

Vendors: Please email any inquiries. No phone calls will be taken.