NEW: Digital Marketing & Sales certificate

June 24, 2019

Motivated professionals can now pursue a five-course online certificate in Digital Marketing and Sales through Albright College. In addition, bachelor degree seeking students can pursue an online minor in Digital Marketing and Sales.

Available to non-degree and degree seeking students, all five online Digital Marketing and Sales courses count toward a current or future bachelor’s degree at Albright College’s School of Professional Studies (SPS). The courses are available in the college’s accelerated seven-week format.

computer screen showing digital marketing on albright.eduTaking into account the most recent and appropriate technology tools and platforms, Albright’s Digital Marketing and Sales students will learn to create comprehensive digital marketing and content strategies for products and services within specific target markets.

Students will also learn to interpret and use data to inform future marketing approaches, and draw from principles and knowledge of marketing to help solve promotional dilemmas.

“We are excited to help adult learners build their skills to compete in the growing, high-demand field of digital marketing and sales,” said Melissa Wells, M.B.A., chair and instructor of business administration at SPS. “Students will learn how to increase sales through effective digital promotion and selling strategies, while forwarding branding initiatives through social media and other electronic channels.”

The new online certificate complements Albright’s School of Professional Studies accelerated degree and certificate programs in accounting, business administration, and computer information systems, as well as the combined information systems and management major. In addition to a master’s degree, the college offers six accelerated bachelor’s degrees and three certificates at nine different locations. An online certificate is also available in Addiction Studies.

Learn more about developing data-driven marketing plans through effective data capture and utilization techniques through Digital Marketing and Sales at Albright College.