In this issue, we are pleased to introduce Albright College’s new logo. This new logo, soon to be seen on everything Albright from letterhead to sweatshirts, is the result of a process to create a consistent graphic image that effectively communicates the College’s identity.

Why did Albright need a new logo? Over time, colleges, like people, grow and change. And graphic designs once seen as exciting and fresh can begin to look dated. As part of the College’s integrated marketing effort, we took a hard look at the numerous images currently in use and the identity we want to communicate, and worked to bring them into sync.

Developing the new logo involved a wide cross-section of Albrightians in a process that began with deciding the qualities we wanted a logo to communicate, and ended with testing potential designs to see how well they did that. The logo you see here received high marks across all constituencies, faculty, staff, students, prospective students and parents, alumni and members of the community.

We think the new logo captures both Albright’s innovative, interdisciplinary experience as well as our long tradition of academic excellence. We look forward to it representing Albright College well for many years to come.

Logo Q & A

What happens to the College seal?

The seal, which has often been used in place of a logo, will generally be reserved for more formal and ceremonial occasions, for example, the commencement program, diplomas, transcripts, etc.

The logo is red and gray. Have you changed the school colors?

No, Albright’s colors remain red and white. The gray adds a softer, more sophisticated look than black for a two-color effect.