From 2010 to 2020, technology will change
twice as fast as it did in the last decade.
Humionics, or wearable computing, will
become the norm.
Over the next 20 years, 80 percent of the
world’s population growth will be in those
countries least capable of supporting it
politically, environmentally and economically.
Global trends in population growth,
economic development, industrialization
and food production will place increasing
stress on the world’s water supply.
These are just a few of the challenges the
world is facing.

“A challenge for us will
be finding ways to keep
colleges like Albright
within the reach of average families.”
- Joan (Develin) Coley, Ph.D. ’66
President, McDaniel College
A Strategic Look
to the Future
“An institution that doesn’t have a vision,
that doesn’t have a sense of direction will
simply drift,” says President Lex McMillan.
“We need to be focused and intentional.”
In 2002, the Board of Trustees
approved the current strategic plan for the
College. In fall 2005, McMillan convened a
committee of individuals representing all of
the College’s constituencies to review, evaluate
and update that plan. Led by trustee John
Baily ’65 and professor Thomas Brogan, the
committee asked for feedback from faculty,
administrators, staff, students, alumni and
others, and has drafted a new plan that focuses
on four key areas:
- Fostering Academic Excellence
- Strengthening our Residential Learning
Community
- Enhancing Community Relations
- Achieving Financial Stability
In his charge to the committee McMillan said:
“I view this process as interactive and collaborative.
There are no sacred cows. We want to
build excitement and momentum. We seek to
define and pursue an excellence that is
uniquely our own, an excellence that is rooted
in the distinctive character and historic
strengths of Albright College.”
The updated plan will be discussed
at the Board of Trustees’ October meeting.
The Board will approve the final plan at their
winter meeting in February 2007.
Recognizing the important role a
strategic plan plays in the life of the college,
McMillan says, “We must be strategic. We can’t
be all things to all people. We can’t do everything
we’d like to do and we can’t follow
every good idea. We have to be focused,
strategic and intentional about using the limited
resources the College has to best meet
our mission and be most responsive to public
service.”
He adds, “It’s not just a thing to put
on a shelf. The strategic plan will be the driver
of our budgetary decisions.”
Once approved by the Board, the
plan will be posted on the Albright College
web site.

“U.S. students are increasingly turning away from
careers in the sciences ... Loss of scientific
leadership would result in loss of innovation in technology and impede economic progress.”
- Durland Fish, Ph.D. ’66,
Professor, Department of
Epidemiology and Public Health
Yale School of Medicine
General Education
Curriculum Under Review
One definition of a liberally-educated graduate
is one who is creative, productive and an
active participant in society. A recently
formed faculty committee is assessing the
current general education requirements in
light of this definition.
Last fall the entire faculty helped develop
the new goals, summed up as follows:“Students will be prepared for a lifetime of
thoughtful engagement with the world, characterized
by an independent ability to acquire
and analyze knowledge, an intellectual capability
to synthesize information from various
perspectives, and a practical commitment to
guide their actions by informed and ethical
assessments of situations.”
The faculty also emphasized basic skills
like writing and literacy. “We can’t presume a
certain writing ability given the demographic
changes we’re going to see,” says Provost
Andrea E. Chapdelaine, Ph.D.
Already in year two of the five-year review,
Chapdelaine says the faculty will vote on the
goals and examine possible models of ways to
structure the curriculum by the end of this
year. Next year, the faculty will work on key
components that may need to be changed.
Implementation will begin in year four and by
year five, full implementation is expected.
“It’s really exciting. This process will reinvigorate
our general studies curriculum,”
she says. “It will enable the faculty to more
fully articulate to the students the value of the
general studies curriculum.”
One of the driving forces is the notion that
students need to take responsibility for their
own learning. “A big part of the general studies
discussion is how we can use technology
such as podcasting, wikis and e-portfolios,”
Chapdelaine says. Through technology students
will have the tools for self-reflection
and be able to ask themselves, “What have I
learned?”

“Various forms of instant communication will be
prevalent and students will lead lives in which
technology is intrinsically integrated. Faculty will
need to understand the current technology used by their students ...”
- Leslie (Small) Hersh ’69
Associate Professor of
Chemistry, Delta College
Where will we find the solutions to these
challenges? Many will look to higher education,
says Eric Peterson, senior vice
president of The Center for Strategic and
International Studies (CSIS) in Washington,
D.C. “Higher education is a critical factor in
positioning ourselves to understand and address global challenges in the future.”
The American Council on Education
(ACE), through a national initiative called
Solutions for Our Future, has already begun
a dialogue about the critical role colleges
and universities play in serving the public,
solving pressing societal needs, and preparing
people for our country’s future. “We
teach the people who solve the problems
and change the world,” is the campaign’s
slogan.
Today, more than 80 percent of the
fastest-growing jobs require at least some
postsecondary education. And the fact is, as
Alan Greenspan has been quoted, “There is
always likely to be anxiety about the jobs of
the future, because in the long run most of
them will involve producing goods and services
that have not yet been invented.”
So, while it appears that a college education
continues to be more important than
ever, higher education is also being faced
with more challenges than ever before.
Skyrocketing costs, changing demographics,
increasing diversity, world
competitiveness, the perception that the
U.S. is slipping in the sciences and technology,
and assessment, are the areas of most
concern, according to U.S. secretary of education
Margaret Spellings’ Commission on
the Future of Higher Education. The commission
recently issued a report detailing a
comprehensive national strategy for postsecondary
education.
The Spellings Commission
“Accessibility, affordability and accountability,
these are the buzz words we’re hearing a
lot,” says President Lex McMillan.
There’s a troubling public perception
that higher education lacks a sense of
accountability to its shareholders and the
public in general. The Spellings Commission
states that there is currently no comprehensive
accountability strategy in our complex,
decentralized system of colleges and universities.
“One of the biggest worries I have about
the understandable calls for accountability is
the danger of treating our richly diverse and
decentralized system of higher education as
if it were a commodity,” McMillan says. “The
solutions being proposed for higher
education must take into account the
very different missions of the more
than 3,000 colleges and universities,
both public and private, in
the United States.”
While the Spellings
Commission’s goal is to move
from a model of rankings by reputation (U.S. News and
World Reports) to ranking based
on performance, the question of
how to measure those goals
has yet to be answered.
While colleges like Albright don’t disagree
with the idea of measurement, they
fear a system of measuring something that is
intrinsically difficult to measure. “Our complex,
decentralized system of higher
education is indeed complex, diverse and
decentralized, and that could be its core
strength,” McMillan says. “Any attempt to
impose a one size fits all measure of
accountability could wind up throwing the
baby out with the bath. It could endanger
the very strengths we celebrate in our complex,
decentralized system.”
There’s also a perception that higher
education costs are out of control. Some
predict that with the growth of tuition into
the future, higher education will be in serious
trouble and that the only liberal arts
colleges to survive will be those with
Harvard endowments.
Several financial factors
are indeed a concern for colleges.
The federal government
has not increased the Pell grant in
over five years, and there has been a historic
retreat of federal and state dollars in terms of
the proportion of the costs they provide to
students. The Spellings Commission is calling
for an increase in Pell grants and a reorganization
of the federal student financial aid
program altogether.
“At Albright,” McMillan says, “we’ve worked
hard to control costs, and we have an aggressive
commitment to financial aid.” In addition,
he says, the College is always looking at ways
to generate new income through summer programs
and facilities rentals.
While it’s often difficult to predict what the
future will bring, some things are certain. The
face of higher education will change dramatically
in the next 10, 15 years, bringing with it
more challenges in regard to affordability.
Demographics and Diversity
The Chronicle of Higher Education reports
that while the number of white high school
graduates is predicted to fall, the number of
black, non-Hispanic high school graduates will
rise slightly.
owever, both will be far outpaced
by the number of Hispanic students
predicted to be in the college admissions
pool, many of whom will be the first in their
families to attend college.
Gregory E. Eichhorn, vice president for
enrollment management and dean of admission,
says we can also expect more students
from lower income families and more adult
learners. “We’ll have a larger population of students
coming in and out,” says Eichhorn. “It
will become more common to take time off
during college years for financial and family
reasons.”
Joan (Develin) Coley, Ph.D. ’66, president
of McDaniel College in Westminster, Md., says,“The vast majority of our students are already
on financial aid, which means that the vast
majority of our students cannot afford the
education that we deliver now. A challenge for
us will be finding ways to keep colleges like
Albright within the reach of average families.”
Programs like Albright’s Accelerated
Degree Completion Program, which is geared
to working adults, will become even more
popular. “The adult learner population is
exploding,” notes Provost Andrea E.
Chapdelaine, Ph.D.
But no matter where they are from or what
age bracket they fall into, students will
undoubtedly come with high expectations,
especially in the area of technology.
The Wired World
“Today’s students are owners of technology and
users of technology,” says John Cook of The
Sextant Group Technology Consultants. “They
arrive on campus with a 24/7 expectation.” Most
colleges and universities report the highest use
of the Internet from 11 p.m. to 3 a.m.
Students expect to get all of the information
they need off the Internet. They expect media in
the classroom to a much higher extent. And,
they expect wireless technology. “Every student
today has a cell phone,” Eichhorn says. “I can’t
imagine what the next generation of cell phones
and iPods will be like.”
Technology plays such an integral role
today, that in a national survey on studentmonitor.com that asked college students what
is the most “in” thing at colleges today, the top
three responses were: 1) iPods 2) drinking
beer and 3) Facebook.com. According to
Cook, “The only other time beer was
dethroned in the 18 years of the survey was in
1997…by the Internet.”
How should colleges and universities
respond? It’s about the three “S’s” – systems,
spaces and services, says Cook. “To truly make
a change on campus you need to take a comprehensive
approach to infusing technology.”
Looking at what Cook terms as “the library
model,” he says, “Ten years ago people said
that libraries were outdated, but they haven’t packed up just because people started using
Google. They now offer things that are different
and better than Google, like databases that
you can’t get on your own.”
Cook points out that despite what some
people may think, technology doesn’t change
how we learn, it supports how we learn.
“Technology enables a college to deliver more to
its students. Good teachers will design experiences
for students to work through,” he says.
What else does this technology
boom bring to the table? Competition.
Global Competition
According to Eric Peterson of CSIS, “The best
students and entrepreneurs of the developing
world are no longer limited by geography and
their home country’s development. As information
technology continues to reach these
workers, they will be able to compete more
directly with those in the developed world.”
This prediction is from “Revolution 4 –
Information,” from Peterson’s “Seven
Revolutions Initiative,” a project that looks at
key trends out to 2025 in the areas of population,
resources, technology, information,
economics, conflict and governance. He adds,“In a highly dynamic, knowledge-based economy,
constant learning and retraining are not
simply desirable; they are necessary to stay relevant.
Education systems must adapt to
prepare individuals to compete in the global
arena.”
Competing in the sciences is an area that
has educators particularly worried.
“There’s a wake-up call nationally on that
issue,” says Provost Andrea Chapdelaine.
Durland Fish, Ph.D. '66, a professor at Yale
School of Medicine, agrees. “U.S. students are
increasingly turning away from careers in the
sciences both because of low financial rewards
and because they are not intellectually prepared,”
Fish says.
In general, data indicates that U.S. students
are less prepared for higher education as many
international students. “Institutions of higher
education need to partner
with K-12 schools to
address this issue,” Chapdelaine
says. “The U.S. has always been number
one in education in the world.
Our competitiveness is being threatened.”
The Liberal Arts
Are the liberal arts being threatened as well?
Some educators predict it will be increasingly
difficult to market a liberal arts education as
career-minded students will look to the “practical
liberal arts” disciplines such as allied
health fields, education, financial service
industries, fashion, digital media, crime & justice,
and criminology.
Others, like President Lex McMillan and
Veronica Donahue DiConti, Ph.D., associate
dean for American University’s Washington
Semester Program, believe that a liberal arts
education is indeed the best education for the
future. In a 2004 article in The Journal of
General Education DiConti said, “The relevant
value of a liberal arts education, then, lies
in its ability to enhance men’s and women’s
powers of rational analysis, independent judgment,
and ability to develop mental
adaptability, a characteristic needed in an era
of rapid technological change.”
Eichhorn says there will also be more pressure
and demand for internships, study abroad
and service learning. “They’ll need to be a part
of all majors,” he says. “We’re becoming a
more global society. It just has to happen.”
Change is probably the only thing we are
guaranteed as we look to the future – curricular
change to keep pace with global change;
technological change to fulfill the needs of
tech-saavy students; demographic change that
will force colleges to look at issues such as
accessibility and affordability; and new scholarship
and research from institutions of higher
learning that will ultimately change the
world.
The essence of higher education is unfettered inquiry – asking questions, seeking answers, trying and failing, trying and succeeding – this is how we learn and when we give students the support and means to have these experiences we are preparing them for a lifetime of success.
- Kim Field ’99, Director of Development,
Student Affairs, Florida State University