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Albright Style Gurus Chronicling Campus Fashion Trends for Popular Website

 

 

February 22, 2013

Reading, Pa. – Several Albright fashion majors are stepping off the runway and onto the digital pages of CollegeFashionista.com, a popular blog about current college fashion, styles and trends.

CollegeFashionista.com was founded in 2009 by Indiana University graduate Amy Levin, who documented undergraduate fashion trends at five schools. Today the website features entries from student writers, known as “Style Gurus,” who attend more than 300 colleges and universities throughout the world. Bloggers share photos of the fashion trends spotted on campus and give readers advice on how to add new looks and accessories into their own wardrobes.

Albright student Emily LaBar ’13 (Bangor, Pa.) began blogging to prepare for her summer internship with Maggie Norris Couture in New York City. Kendra Lapolla, assistant professor of fashion design, pointed LaBar toward CollegeFashionista.com, and after submitting her application and writing samples, she became the first of Albright’s “Style Gurus.”

From May through August, LaBar strolled through downtown New York, documenting the latest trends and building connections with professionals in the fashion industry. “Writing for CollegeFashionista has helped me form relationships with people all over the country,” LaBar said. “It’s definitely making a name for Albright.”

Chelsea Horhn ’14 (Toms River, N.J.), who envisions a career as a fashion journalist, says blogging for CollegeFashionista has built her confidence and abilities as a writer. Although she was initially apprehensive about approaching peers about their style, Horhn says most students are friendly and eager to comment. “Hearing students’ stories and where they shop made me more and more interested in them,” said Horhn. “You never know what you may find out about a person until you talk to them. ”

LaBar and Horhn are slowly recruiting new Albright “Style Gurus.” Fellow fashion students Christina Daniels ’14 (Glen Mills, Pa.) and Shanna Salmon ’13 (Jersey City, N.J.) started blogging this semester.

All four Albright fashion bloggers submit an entry once per week and receive feedback from site editors. LaBar, who writes for the “Style Advice” column, gives readers new tips to start off the week. Horhn, who began writing for the “What to Wear” column this semester, gives readers advice on what to wear to for college activities ranging from first dates to job interviews. Daniels writes for Friday’s “Accessories Report,” highlighting new must-have accessories. Salmon interviews a student on campus about his or her personal fashion style for her weekly “Fashionista/o Spotlight,” which runs each Wednesday.

As the site gains popularity, Albright’s fashion department faculty is taking notice. “I am very impressed,” says department chair Doreen Burdalski. “It’s given them a sense of professionalism and a good opportunity to practice their writing skills. I hope that as they graduate other students will step in and fill their shoes.”

Albright is a nationally ranked, private college with a rigorous liberal arts curriculum with an interdisciplinary focus. The College’s hallmarks are connecting fields of learning, collaborative teaching and learning, and a flexible curriculum that allows students to create an individualized education. Albright College enrolls 1,650 undergraduates in traditional programs, and another 600 adult students in accelerated degree and graduate programs.