Albright College’s WXAC Moves to 24-Hour Broadcast
April 10, 2017
Reading, Pa. – Albright College’s radio station, WXAC 91.3 FM, has extended its broadcast length to 24 hours a day.
“Until now, like many colleges, we could not fill all of the gaps, and often had dead air, sometimes even in the middle of the day,” said Mindy Cohen, WXAC general manager. “Now, we can be on 24/7, even without a volunteer DJ.”
The broadcasting change, which took effect earlier this month, was enabled in part by a $5,000 grant for new equipment and the station’s move in 2016 to the Berks Community Media Center at 13th and Richmond streets, a location it shares with BCTV. “We were able to build the station again from the ground up,” said Cohen. “The result is a professional space that many commercial stations would be envious of.”
The 51-year-old station, which presents an alternative to commercial radio by acting as a forum for music, poetry and the arts, will continue to provide Reading’s Latino community with a non-biased, non-commercial Spanish-language platform, as well as disseminate information relevant to and important for the Albright community and beyond.
According to Cohen, WXAC will broadcast Spanish programming from 6 a.m. to 2 p.m. during the week, and from 6 a.m. to 5 p.m. on the weekends. The rest of the time, 2 p.m. to 6 a.m., WXAC will continue to be a source for music not heard on mainstream stations.
WXAC, which helps train students in broadcasting operations and fosters communication and life skills, won the Silver Microphone Award for Outstanding Broadcasting Excellence from the Intercollegiate Broadcasting System in 2017 and 2016.
Founded in 1856, Albright College educates creative, curious students to become adaptable, global citizens who discover and reach their full potential. The College’s flexible interdisciplinary curriculum encourages students to combine majors and disciplines to create individualized academic programs. Close faculty mentorship, numerous experiential learning options, and a diverse, supportive and nurturing community of scholars and learners help students exceed their own expectations and graduate with a commitment to a lifetime of service and learning. Located in Reading, Pennsylvania, Albright enrolls more than 1,800 full-time undergraduates and 700 adult learners and graduate students.