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Albright College's WXAC Wins Award for Broadcasting Excellence

 

 

April 4, 2014

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Reading, Pa. – Albright College’s student-run radio station, WXAC 91.3 FM, won the Bronze Microphone Award for Outstanding Broadcasting Excellence at last month’s 75th annual Intercollegiate Broadcasting System (IBS) Conference.

Held in New York City, the three-day IBS conference featured more than 150 speakers and 1,500 college radio broadcasters from around the world, with a focus on new trends in college radio, television and webcasting.

“We work really hard at the station, so it’s really cool to have something tangible to show [for it]. And we were awarded it by a prestigious conference such as IBS,” said music director Trent Gray ’17 of Nanticoke, Pa., who attended the conference along with WXAC program director Chris Longworth ’15 of Moylan, Pa.

WXAC station manager and faculty adviser Mindy Cohen presented a talk at the conference on “How a Small College Radio Station Can Have Meaningful Reach Beyond Campus.” Her address examined ways to increase listenership, serve and empower the greater community, and keep stations solvent. As part of her talk, Cohen discussed WXAC’s outreach to the large Latino population in Reading.

“I am thrilled at how much WXAC is able to accomplish,” said Cohen. “We are a tiny station with a group of students and community volunteers who are committed to producing a quality program, and really making a difference. It is wonderful to be recognized by our peers for our accomplishment.”

Celebrating its 50th anniversary in 2015, the nonprofit WXAC helps train students in broadcasting operations and fosters communication and life skills. WXAC also presents an alternative to commercial radio by acting as a forum for music, poetry and the arts. The station disseminates information relevant to and important for the Albright community and beyond, and provides Reading’s Latino community with a non-biased, non-commercial Spanish-language platform.

By the end of the summer, WXAC should have a new home. Discussions are underway for the station to relocate to the former College Relations building at 13th and Richmond streets, where it could be joined by BCTV. The facility would be known as the Berks Community Media Center at Albright College.

 

Founded in 1856, Albright College is a selective, national liberal arts college enrolling 1,700 full-time undergraduates and more than 800 adult learners and graduate students. The College’s flexible interdisciplinary curriculum, strengthened by a close-knit residential learning environment, encourages students to combine majors and disciplines to create individualized academic programs. Close faculty mentorship, numerous experiential learning options, and a diverse, supportive community of scholars and learners help students exceed their own expectations and graduate with a commitment to a lifetime of service and learning. Albright College is located in Reading, Pennsylvania.

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