Finding Journal Articles on a Topic
Checking the Complete List of Journals Available at Albright
Finding Reference Sources
Finding Popular Books and AV Materials
Finding Quality Internet Sites
REMOTE USERS NOTE: Students, faculty and staff accessing these databases from home or off site must log into the remote list of databases. You will need a current college ID card for obtaining access. Anyone with problems accessing these databases should call 610-921-7211 or email libraryref@alb.edu for assistance.
The most popular databases with marketing information are listed in alphabetical order. You can read find more information on each database and review the online help options for each database by going to our Complete List of Library Databases. Once you find the sources you need, you can see if we own that particular magazine, journal or newspaper by checking a full listing of the serial items that the college can access in print (in the Library) or by reading online.
- ABI/Inform Global, available via ProQuest, premier business journal & newspaper database, much in full text online.
- Business and Company Resource Center, available via Gale Business Resources, combination of journal articles and reference book information.
- Business Periodicals Online, available via WilsonWeb, leading English language business periodical database.
- Mergent Online, available via Mergent Online, select "Enter Mergent Online" to gain access to financial information on over 10,000 US public companies, many International companies and US and International annual reports.
- Lexis Nexis Business, available via Lexis Nexis Universe, select the Business section to view business and industry news, financial information and business directories
- Lexis Nexis News, available via Lexis Nexis Universe, select the News section to view newspaper wire service and media transcript articles.
Check our list of online and print journals to determine which titles you can access in the library and online. If you cannot find the article you need, request it via interlibrary loan.
Reference sources provide solid background information on a topic or provide a quick and easy access to sources with factual information. You will want to consult them when you either want to get a good background on a topic (e.g., an encyclopedia entry) or to find a quick fact or definition (e.g., dictionary or almanac). The reference sources listed here may be in print or online format. Online database sources with a double asterisk, must be logged into as a remote user -- see instructions below.
REMOTE USERS NOTE: Students, faculty and staff accessing any starred databases from home or off site must log into the remote list of databases. You will need a current college ID card for obtaining access. Anyone with problems accessing these databases should call 610-921-7211 or email libraryref@alb.edu for assistance.
- The Blackwell Encyclopedic Dictionary of Marketing [Ref 658.8 B632, 1999]
- Brands and Their Companies [Available online via Gale Business and Company Resource Center**]
- Business Rankings Annual, 2000 through Present [Available online via Gale Business and Company Resource Center**]
- Demographics USA (county ed.) [Ref 658.83 D383C 2002]
- Demographics USA (zip ed.) [Ref 658.83 D383Z 2002]
- Encyclopedia of Business [Ref 650.103 E562 2000]
- Encyclopedia of Major Marketing Campaigns [Ref 659.1 E56R, 2000]
- Lifestyle Market Analyst [Ref 658.8 M554m 1999]
- Market Share Reporter [Available online via Gale Business and Company Resource Center**]
- Marketing : the Encyclopedic Dictionary [Ref 658.8 M554m 1999]
- Marketing Strategies, Tactics, and Techniques : a Handbook for Practitioners [658.8 R729m, 2001]
- The New Non-profit Almanac and Desk Reference [Ref 361.37 N532 2002]
To find books and AV materials at Albright, check our Online Public Access Catalog (a.k.a. OPAC)
Need some help in using the OPAC? Try scanning our online OPAC instruction guide. If you cannot locate what you need in the OPAC, try these other catalogs to find materials in other libraries, which can be interlibrary loaned.
Some popular books and AV materials used in marketing classes are:
There are many Internet gateways and high quality resources that provide high quality marketing information. Some of the ones we recommend are:
Ad*access, displays digitals of historical ads from US & Canada from 1911-1955
Advertising World, gateway to advertising resources created by the University of Texas, Austin
Annual Reports Online, in addition to Hoover's, provide connections to many annual reports
Guide to E-Commerce, broad selection of links gathered by Cornell University
KnowThis.com:Marketing virtual library, good starting point for marketing topics
MarketingPower.com, American Marketing Association website
US Census Bureau, source of much demographic information
