Requirements
• ECO 105 (social science as part of the general studies requirement)
• ECO 207 (quantitative reasoning as part of the general studies requirement)
• A core requirement of these courses: ACC 101; BUS 210, 345, 346, 347, 366, 380, 460
• One additional economics course above the 100-level
• In addition, students must complete four courses in one of the following tracks: Economics, Finance, International Business, Management or Marketing.
Economics: ECO 335, 336, 492 and one 300-level economics course.
Finance: BUS 355, BUS 485, ECO 313, plus one course selected from ACC 201, ECO 301, 307 or 336.
Note: Students interested in careers involving serious financial analysis are strongly encouraged to complete the Interdisciplinary Concentration in Accounting, Economics and Finance described in the Interdisciplinary Concentrations section of this catalog.
International Business: BUS 368, 374, 498 and ECO 301.
Management: BUS 365, 368, 250 or 382 and 496.
Marketing: BUS 370, 372, 374 or ENG 317and BUS 497.
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BUS 210
Production Management
An introduction to concepts, principles and practices of effective creation and distribution of goods and services. The focus of the course is on quantitative techniques for problem solving and decision making in a variety of strategic and tactical areas of operations management, including total quality management, forecasting, product design, process design and capacity planning, location planning, supply chain management, inventory control and project management.
Prerequisite: ECO 207
BUS 250
Business Law I
Basic legal procedures covering contracts, agency and warranties. Cases and actual legal transactions are studied.
BUS 251
Business Law II
Basic legal procedures covering wills and estates, property law, and partnerships and corporations. Cases and actual legal transactions are studied.
BUS 345
Financial Management
Introduction to foundation concepts in finance and introduction to the field of financial management also known as corporate finance. Topics include financial statement analysis, financial markets, rates of return, risk measurement, time value of money, security valuation, cost of capital, capital budgeting, capital structure theory, cash distributions to shareholders, working capital management and financial forecasting.
Prerequisites: ACC 101, ECO 105 and ECO 207
BUS 346
Management Principles (W)
This course introduces the dynamics of managing organizations. As a manager you need expertise in strategy, motivation, communication, leadership and evaluation. The management principles covered in this course provide the framework through which these skills can be developed. Not open to first-year students.
Prerequisites: Sophomore standing
BUS 347
Marketing Management (W)
An overview of marketing management with emphasis on the management of functional areas of marketing, including product development, pricing, promotion and distribution channels. These topics are considered in the context of developing an effective marketing program within the framework of the social, economic and political/legal environments. Not open to first year students.
Prerequisites: ECO 105 and sophomore standing
BUS 355
Intermediate Finance
Advanced topics in finance including working capital management, capital budgeting, capital structure and derivatives.
Prerequisite: BUS 345
BUS 365
Small Business Management (W)
This course introduces you to the challenges and rewards of starting and operating a small business. It helps students understand what is required of a small business owner in terms of financial, managerial and emotional resources. Students are required to develop a business plan by using computerized simulation software and to interview owners of businesses of interest.
Prerequisite: BUS 346
BUS 366
Management of Information
Students learn to apply spreadsheet and database software to business case situations. The how and why of managing computer-based information systems for gaining and maintaining a competitive advantage are covered in this course. Other topics include the legal and ethical implications of information gathering and dissemination.
Prerequisites: ACC 101, BUS 346 or permission of instructor
BUS 368
International Management
The study of management from an international perspective. Focus on management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries with special emphasis on the transnational approach.
Prerequisite: BUS 346
BUS 370
Marketing Strategies and Policies
This course focuses on in-depth, integrative application of marketing management principles that successful firms use to create a strategic advantage. The case method as a learning tool is used in class to enhance the student's ability to dissect problems, offer a variety of creative solutions and ultimately make a justifiable decision. Students also apply their holistic knowledge of strategic marketing concepts by developing and presenting a marketing plan.
Prerequisites: BUS 346, 347 and 372
BUS 372
Marketing Research
The theory and application of research methodology in marketing. Emphasis is on the role of marketing information in business decisionmaking. Topics include cost and value of information, research design, information gathering and analysis, and research problems.
Prerequisites: BUS 347 and ECO 207
BUS 374
International Marketing
Explores aspects of marketing unique to international business. In addition to studying the uncontrollable variables facing the marketing manager, such as the cultural and legal environment for business, students learn to design strategies for global markets. Cases of both successful and unsuccessful international ventures are analyzed.
Prerequisite: BUS 347
BUS 380
Business, Government and Society
Students examine the interaction between business and the larger legal and social framework in which it operates. Issues such as corporate social responsibility and business ethics are discussed. Actual corporate case studies are analyzed.
Prerequisites: BUS 346, 347 and junior or senior status
BUS 382
Internship
A practical, professional work experience in which the student participates in the daily operations of an organization. Active participation and a significant level of responsibility are expected. Written assessments determined by departmental policy are required.
BUS 460
Seminar in Strategies and Policies (W)
The cornerstone of this course is an Internet business simulation that requires students participate in top management decisions in a competitive environment. Team performance depends upon its ability to function well and react in an ever-changing business climate. Background material on formulation, corporate strategy, and the implementation and evaluation of top management decisions guide students through the simulation.
Prerequisites: BUS 345, 346, 347 and senior status or permission of the instructor .
BUS 485
Investments (W)
Security analysis, advanced valuation theory, and portfolio construction and management.
Prerequisites: BUS 345 and either BUS 366 or SPI 260
BUS 496
Senior Management Seminar (W)
An intensive research course resulting in the submission of a senior paper. In addition, various topics in management are discussed in a seminar setting.
Prerequisite: Senior status or permission of the instructor
BUS 497
Senior Marketing Seminar (W)
An intensive research course resulting in submission of a senior paper. In addition, various topics in marketing are discussed in a seminar setting.
Prerequisite: Senior status or permission of the instructor
BUS 498
Senior Seminar in International Business (W)
Advanced topics in international business selected from leading periodicals and journals with emphasis on case analysis. Submission of a senior thesis is a course requirement.
Prerequisite: Senior status or permission of the instructor
