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Bachelor of Science in
Digital Communications

Albright College offers one of the only evening accelerated-hybrid programs in Digital Communications in the area. Focus on strategic communication across media platforms including publications, videos, and websites in the Albright College Digital Communications program. Develop critical communication skills through specialized courses in writing, digital production, research, illustration and design while studying communications within the contexts of history, social impact and digital culture.

This program is currently offered exclusively at our Reading location.

Careers

The Digital Communications program prepares students for careers in digital journalism, graphic design, marketing, and corporate and nonprofit communication, among other fields.

Course Descriptions

Computer Graphics & Art Design

This combined studio/lecture course provides instruction in the use of industry-standard digital media tools. Students learn from the perspective of an artist and designer the essentials of digital still image creation, graphic design and digital animation. This course provides students with a strong technical foundation, and introduces students to the concepts intrinsic to art and design in the digital age.

Communication Theories in the Semiotics of Digital Media

This foundations course introduces students to the disciplines of communication, design, and digital media to place the program in a larger context of study. Through an examination of the emergence of these disciplines, student will learn the basic concepts, language and analytical tools and perspectives employed in these fields of study and focus on the contributions of semiotic theory as a way of approaching the production and interpretation of meaning through signs and symbols. This integrated course incorporates communications and digital media pedagogical strategies and sets the stage for entrance into the Digital Communications interdisciplinary program.

Digital Literacy

This course introduces students to concepts and technological news driving digital media. Students investigate the new aesthetic tradition inherent in digital culture, gaming, instant messaging, artificial intelligence, computer graphics, digital design and the Internet. Digital history, aesthetic philosophy, and key applications are examined through class lecture and studio projects.

Video I

This course introduces students to concepts and technological knowledge that support the field of digital video, script writing, lighting and non-linear editing. Students are taught cinematic history, aesthetic philosophy and key applications through class lecture and studio projects.

Mass Communications and Society

Examination of the historical, social, economic, cultural and political influences that have shaped present-day communication and the effects of communication industries, contents and processes on contemporary society as well as the social effects of digital media and impact of new technologies on traditional media.

Practicum in Communication

Supervised internships with newspapers, broadcasting stations, interactive and online media, and advertising and public relations agencies.

Public Relations and Advertising Campaign Planning

Introduction to the theory, principles and practices of advertising and public relations through the campaign planning process. Students explore market research, strategic planning, targeted message design, and traditional and online media selection and scheduling. Study of the influences of advertising, public relations, digital media technology and the role and responsibilities of advertising and public relations practitioners.

The System of Free Expression

The system of free expression, legal doctrines of political and commercial speech, press freedom and censorship. Study of the legal rights and constraints of mass communications industries, including print, broadcast, cable and online media. Discussion of the ethics and criticism of the practice of journalism, advertising and public relations.

Media History

A survey of the historical development of American mass media, with an emphasis upon the social, political, technological and economic environments in which they functioned.

Writing for Mass Media

Introduction to the fundamentals of gathering and organizing information and preparing it for presentation in print, online and broadcast news media. Covers information gathering, news concepts, story structure, and presentation styles across media formats.

Public Affairs Reporting

Advanced reporting and writing techniques, with an emphasis on local, county, and state reporting on government, politics, courts and business. Practice in investigative reporting, information gathering skills, use of federal and state Freedom of Information Acts, use of multimedia reporting formats, and so forth.

Writing for Public Relations & Advertising

In this course, students build public relations writing skills through hands-on practice crafting public relations pieces such as press releases, brochures, radio spots, video news releases, online newsrooms and newsletters. Through classroom instruction and lab experience, students will come to understand the basic writing and production skills and the impact of digital media on writing, design and production needed to enter the public relations field.

Feature Writing

Practice in planning, research, reporting, writing and marketing nonfiction articles to general and specialized magazines, newspapers and online publications. Development of print and multimedia features, including collaborative final project that incorporates photography, video and graphic design.

Illustration and Design

The Digital illustration class enables students to develop visual communication skills. Students use industry standard software to develop projects that augment their creative abilities. The course focuses on developing general design skills, usage of semiotics and a proficiency with vector graphics. The course also includes projects that discuss the history of illustration and the current climate of the design world.

Web Design

This course is designed to provide the knowledge, skills and contextual understanding needed to create well-designed websites. The class will analyze current standards, practices, designs methods, and potential technological drivers that are steering contemporary web design. This knowledge base will be used to inform the creation of unique and well-constructed platforms for content delivery on the World Wide Web.

Web Design II

Design II

Video II

Students in Digital Video II develop complex techniques and integrate special effects software into their productions. The primary software in Digital Video II will include Final Cut Pro with After Effects and Motion. Students are expected to develop effective script writing skills as well as persuasive public speaking skills, and storyboard, edit and shoot their productions.

Senior Seminar Producing

As a capstone to the interdisciplinary concentration in Video Production, this seminar offers an examination of the creative, organizational, and managerial roles of the producer in narrative media projects. Topics include how a production company is formed, creating and obtaining properties, financing, budgeting, cost control, distribution. The course gives specific attention to the problems in these areas that will be faced by students as future professional directors, production managers, or writers. Each student is expected to breakdown, schedule, and budget a feature-length project of their choosing.

Senior Seminar in Mass Communication Research

Students are introduced to the role of theory in shaping research studies and interpreting their findings, and explore a variety of research methods commonly used in the field, including experimental, survey, content analysis, focus groups, case studies, and ethnography. Students develop a research question, conduct a literature review, and design an original research study.