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   English - Communication Courses
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english at albright

gold bulletEnglish

Professor Michael Adams, Chair
Professors Mary Jane Androne, Richard Androne, Cacicedo, and Woodward
Associate Professor Adlestein
Lecturers Clark, Frye, Greenwood, Hummel, Strauss, Trayes, and Wagner

gold bulletRequirements for Concentration Programs
gold bulletCommunications
gold bulletGeneral Studies and Elective Offerings
gold bullet100 Level Courses
gold bullet200 Level Courses
gold bulletCommunications Courses

gold bullet Communications Courses

The following course descriptions represent the Communications course offerings

ENG 103 Speech Communication
A course designed to help the student understand the communication process, thereby improving his or her interpersonal relationships. The needs of each student are considered and each student is encouraged to develop his or her leadership potential.
ENG 222 Writing for the Mass Media
Introduction to the fundamentals of gathering, sifting, and writing for the print and broadcast news media: news concepts, story structure, news style, and so forth. Practice in electronic writing and editing.
Prerequisite: ENG 102.
ENG 230 Communications Skills
A course designed to sharpen the communication skills of students who plan careers in business and the professions. Writing, speaking, and listening skills are emphasized. The approach of the course is practical, stressing communication talents needed on the job. Several times throughout the course, student speeches are videotaped so that students can realize more fully their communication strengths and weaknesses. The course involves students in many practical experiences.
ENG 250 Mass Communications and Society
Examination of the historical, intellectual, social, economic, cultural, and political influences that have shaped present day mass communication and the effects of mass communication industries, contents, and processes on contemporary society. Survey of mass communication theories and the interaction of mass communications and society.
ENG 314 Electronic Publishing
Principles of desktop publishing, layout, illustration, and design. Designing newsletters and magazines. Publishing on world wide web, html scripting, page design, and layout. Social and legal issues surrounding electronic publishing.
ENG 315 Public Affairs Reporting
Advanced reporting and writing techniques, with an emphasis on local, county, and state reporting of government, politics, courts and business. Practice in investigative and interpretive reporting, information gathering skills, use of federal and state Freedom of Information Acts, and so forth. Rights and responsibilities of public communicators.
Prerequisite: ENG 222.
ENG 316 Editing and Print Production
Practice in the techniques of news evaluation, copy editing, headline writing, picture editing, illustration, editorial strategy and design, and layout for the print media.
Prerequisite: ENG 222.
ENG 317 Public Relations and Advertising
Introduction to the theory, principles, and practices of advertising and public relations, including market research; planning and designing messages; and media selection and scheduling. Study of the economic and social influences of advertising and public relations and the role and responsibilities of advertising and public relations practitioners.
ENG 318 Broadcast Production
Practice in the principles of radio and television production and their application in
journalism, advertising, public relations, business and education.
Prerequisite: ENG 222.
ENG 319 Freelance Writing
Practice in planning, research, reporting, writing, and marketing nonfiction articles to general and specialized magazines and newspapers.
ENG 320 The System of Free Expression
The system of free expression, legal doctrines of political and commercial speech, press freedom and censorship. Study of the legal rights and constraints of mass communications industries, including print, broadcast and cable media. Discussion of the ethics and criticism of the practice of journalism, advertising and public relations.
ENG 333 Practicum in Communication
Supervised internships with newspapers, broadcasting stations, and advertising and public relations agencies.
Prerequisite: ENG 222 and 317.
ENG 490 Senior Seminar in Mass Communications (W)
Current issues in mass communication with particular emphasis on legal, ethical and theoretical considerations. Literature and history of the field also will be examined as participants explore selected areas of mass media study on local, regional, national and international levels.

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