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Economics and
Business
Assistant Professor
Bell, Chair
Professors Martin, Moyer
and Saboori
Associate Professor Lever
Assistant Professor Wilder
Professor Emeritus Schwartz
Instructor Schott
Business Administration (B.S.)
Students selecting this concentration are required
to complete ECO 105 (social science) and ECO 207 (quantitative
reasoning) as part of the general studies requirement. They also
must complete a core requirement of nine courses: ACC 101; BUS
210, 345, 346, 347, 366, 380, 460; and one additional economics
course above the 100-level. In addition, students must complete
four courses in one of the following tracks: economics, finance,
international business, management, or marketing.
Note: Students who are not economics, business
or combined concentrators, may take ECO 105, 201, 223 or 224 to
satisfy one of the general studies social science requirements.
Students who take ECO 201, 223 or 224 and later change their concentration
to economics or business (or combined) will also have to take
ECO 105.
Track Courses:
Economics: ECO 335, ECO 336, ECO 492, and one 300-level
economics course.
Finance: BUS 355, BUS 350, ECO 313, plus one course
selected from ACC 201, ECO 301, ECO 307 or ECO 336. Note: Students
interested in careers involving serious financial statement
analysis are strongly encouraged to take a combined concentration
in Business Administration: Finance and Accounting.
International Business: BUS 368, BUS 374, BUS 498, and
ECO 301.
Management: BUS 365, BUS 368, BUS 382, and BUS 496.
Marketing: BUS 370, BUS 372, BUS 374 or ENG 317, and
BUS 497.
Combined concentration. Students combining business
administration with another area (other than economics) will
be required to complete ACC 101, BUS 345, BUS 346, BUS 347,
BUS 366, BUS 210 or BUS 368, BUS 380, and BUS 460. In addition,
general studies courses ECO 105 (social science) and ECO 207
(quantitative reasoning) must be taken. Combined concentrators
will receive a track designation if the four required upper-level
courses are completed. Students considering combining business
administration with economics should consult the department
chair for the required courses.
Elementary teacher certification. Concentrators
pursuing certification in elementary teacher education complete
the combined concentration requirements and the specific courses
required by the Education department.
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Business Administration
(B.S.) Courses
BUS
210 |
Production Management
An introduction to concepts, principles, and practices
of effective creation and distribution of goods and services.
The focus of the course is on quantitative techniques for
problems solving and decision making in a variety of strategic
and tactical areas of operations management, including total
quality management, forecasting, product design, process design
and capacity planning, location planning, supply chain management,
inventory control, and project management.
|
BUS
250 |
Business Law
I
Basic legal procedures covering contracts, agency, and warranties.
Cases and actual legal transactions are studied. |
BUS
251 |
Business Law
II
Basic legal procedures covering wills and estates, property
law, and partnerships and corporations. Cases and actual legal
transactions are studied. |
BUS
345 |
Financial Management (W)
An introduction to the concepts and techniques of financial
management including elementary security valuation, time value
of money, risk analysis, capital budgeting, capital structure
and cost of capital, financial planning and forecasting, and
financial statement analysis.
Prerequisites: ACC 101, ECO 105, ECO 207 or permission
of instructor.
|
BUS
346 |
Management Principles
(W)
This course introduces the dynamics of managing organizations.
As a manager you will need expertise in strategy, motivation,
communication, leadership and evaluation. The management principles
covered in this course will provide the framework through which
these skills can be developed. Not open to first year students. |
BUS
347 |
Marketing Management (W)
An overview of marketing management with emphasis on the
management of functional areas of marketing, including product
development, pricing, promotion, and distribution channels.
These topics are considered in the context of developing an
effective marketing program within the framework of the social,
economic, and political/legal environments.
Prerequisites: ECO 105 and BUS 346 or permission of
instructor.
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| BUS
350 |
Investments (W)
Security analysis, advanced valuation theory, and portfolio
construction and management.
Prerequisite: BUS 345 and either BUS 366 or SPI 260.
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BUS
355 |
Intermediate Financial Management
Advanced topics in working capital management, capital budgeting,
and capital structure. Applications of financial management
principles to practical business situations; emphasis on case
studies.
Prerequisite: BUS 345 and BUS 366 or SPI 260.
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| BUS
365 |
Small Business Management (W)
This course will introduce you to the challenges and rewards
of starting and operating a small business. It will help you
understand what is required of a small business owner in terms
of financial, managerial, and emotional resources. You will
be required to develop a business plan by using computerized
simulation software and to interview owners of businesses
that interest you.
Prerequisites: BUS 346.
|
BUS
366 |
Management of Information
You will learn to apply popular spreadsheet and database
software to business case situations. The how and why of managing
computer-based information systems are covered in this course
and the legal and ethical implications of information gathering
and dissemination are discussed.
Prerequisites: ACC 101, BUS 346, or permission of
instructor.
|
BUS
368 |
International Management
The study of management from an international perspective.
Focus on management challenges associated with developing
strategies and managing the operations of companies whose
activities stretch across national boundaries with special
emphasis on the transnational approach.
Prerequisite: BUS 346.
|
BUS
370 |
Marketing Strategies and Policies
This course focuses on in-depth, integrative application of
marketing management principles that successful firms use
to create a strategic advantage. The case method as a learning
tool will be used in class to enhance the student’s ability
to dissect problems, offer a variety of creative solutions
and ultimately make a justifiable decision. Students also
apply their holistic knowledge of strategic marketing concepts
by developing and presenting a marketing plan.
Prerequisites: BUS 346, BUS 347, and BUS 372.
|
BUS
372 |
Marketing Research
The theory and application of research methodology in
marketing. Emphasis on the role of marketing information in
business decision-making. Topics include cost and value of
information, research design, information gathering and analysis,
and research problems.
Prerequisites: BUS 347 and ECO 207.
|
BUS
374 |
International Marketing
Explores those aspects of marketing unique to international
business. The differences in marketing from country to country
are less conceptual than environmental; thus, consistent focus
is on the environment and on the modifications of marketing
thought and practices occasioned by environmental differences.
Prerequisite: BUS 347.
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| BUS
380 |
Business, Government and Society
Students examine the interaction between Business and
the larger legal and social framework in which it operates.
Issues, such as corporate social responsibility and business
ethics, are discussed. Actual corporate case studies are analyzed.
Prerequisites: BUS 346, BUS 347, and junior or senior
status.
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| BUS
382 |
Internship
A practical, professional work experience in which the student
participates in the daily operations of an organization. Active
participation and a significant level of responsibility are
expected. Written assessments, determined by departmental policy,
are required. |
| BUS
460 |
Seminar in Strategies and Policies (W)
The cornerstone of this course in an Internet business
simulation that requires you to participate in top management
decisions in a competitive environment. Your team’s performance
will depend upon its ability to function well and react in
an ever-changing business climate. Background material on
formulation, corporate strategy, and the implementation and
evaluation of top management decisions will guide you through
the simulation.
Prerequisite: BUS 346. Senior status or permission
of the instructor.
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BUS
496 |
Senior Management Seminar (W)
An intensive research course resulting in the submission
of a senior paper. In addition, various topics in management
are discussed in a seminar setting.
Prerequisite: Senior status or permission of the instructor.
|
BUS
497 |
Senior Marketing Seminar (W)
An intensive research course resulting in submission of
a senior paper. In addition, various topics in marketing are
discussed in a seminar setting.
Prerequisite: Senior status or permission of the instructor.
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BUS
498 |
Senior Seminar in International Business (W)
Advanced topics in international business selected from
leading periodicals and journals with emphasis on case analysis.
In addition, submission of a senior thesis is a course requirement.
Prerequisite: Senior status or permission of the instructor.
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