We will achieve excellence in institutional management with quality in all we do. Sound fiscal management will ensure a solid foundation for the future.
Our objectives are:
Improve Albright's overall financial health. Maintain our balanced budget each year. Identify and pursue alternative revenue sources to enhance College income. While remaining a quality academic institution, we will explore potential revenue sources that will enhance our bottom line and permit us to become less tuition dependent. We will improve our endowment to supplement the operating budget and provide needed long-range financial stability. We will implement innovative programs that complement our educational mission, and provide new resources. We will evaluate our internal processes regularly and systematically to identify and implement cost savings and efficiencies that will not impair our educational mission.
Undertake an aggressive, successful, comprehensive fund-raising campaign. Annual giving and tuition revenues, though increasing, are not sufficient to provide the capital improvements, academic and quality of life enhancements, and deferred maintenance relief that are necessary to keep Albright competitive and achieve our goals for the future. We must go beyond tuition and annual giving and commence our first nationwide, comprehensive fund-raising campaign in more than thirteen years.
Implement our Campus Master Facilities Plan.
We recognize that improvement in our physical plant is essential to achieving each of our strategic goals. Among our facilities needs are a new science facility, renovations to several existing structures, and improved athletic facilities.
Integrate our marketing effort across the College. We have assigned administrative responsibility for marketing and created an integrated marketing function. We will continue to build our distinctive brand identity in the educational marketplace, and will create an annual marketing plan with measurable goals.
Institute a dynamic strategic planning process that drives our annual budget preparation. Our planning process must develop our goals and objectives, provide a community-wide review mechanism for those goals and objectives, and form the foundation for each annual budget.
Implement a new campus information system by winter 2003 including the following systems: intranet, finance, human resources, registration, grades, development, alumni affairs, and student information. This information system will have the flexibility to adapt the best technologies available for the betterment of our classroom instruction.
Improve communication throughout the community. Communication extends to the manner in which we relate to every constituency within our community: faculty, students and parents, alumni, friends, retirees, community, trustees and administration.
Develop and implement a consolidated policy manual encompassing the entire College community.
Develop performance measures for the goals and objectives as part of the strategic planning process. We will explore productivity measurement as a possible tool for assessing institutional effectiveness. Through our strategic planning process we will identify milestones for each performance objective in our plan and measure success, identify problems, and implement appropriate change as part of our planning cycle.
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